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Director of SEO (Remote Optional)

Company: Custom Ink
Location: Charlotte
Posted on: September 13, 2020

Job Description:

Custom T-shirts & More, Fast & Free Shipping, and All-Inclusive Pricing Help Center

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Custom Ink is a registered trademark of CustomInk LLC. "T-shirts Unite!" and the "Inky" octopus are trademarks of CustomInk, LLC.

Marketing Fairfax, Virginia Northern Virginia, Viriginia Baltimore, Maryland Charlottesville, Virginia Chicago, IL CA Miami - Remote, United States Tampa - Remote, United States Jacksonville - Remote, United States Orlando - Remote, United States Indianapolis - Remote, Indiana Philadelphia - Remote, Pennsylvania United States Georgia United States Charlotte, North Carolina Texas North Carolina

Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 1,600+ team members (“Inkers”), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that’s important to all Inkers - no matter what role they’re in.

How you’ll make a difference:

As Director of SEO, you’ll drive the constant innovation and performance of Custom Ink’s organic presence across all search engines by focusing on the right data and tactics to secure rankings for existing terms as well as expand keyword coverage. You’ll influence the direction of our marketing team and the business at large by informing strategy while diving in with excitement, curiosity, and technical expertise to execute, tinker, and fix where needed. As a technical expert in search engine optimization, you’ll get to research, innovate, suggest, test, and utilize the latest and greatest approaches and tools in the space. By partnering across the business and with outside agencies you’ll have the opportunity to amplify successes and results for all involved. As a member of the Marketing Leadership Team, you’ll report directly to our SVP of Marketing and will gain great exposure to how our business operates, our strategic goals, and thereby have a great opportunity to positively influence all of the above.

What you’ll do:

A high level of SEO expertise represents an amazing opportunity for a growing business like Custom Ink with both online and offline expansion strategies. As the leader of SEO you’ll focus on:

Optimizing content, site structure, link architecture, and our growing brick & mortar footprint to improve 1st page ranking

Increasing and constantly iterating the communication streams and alignment cross functionally that ensure SEO efforts are understood, well-supported, and successful at the enterprise level

Nurturing a world class, engage, and high-performing SEO function & team

Contributing thought partnership, positive influence, and subject matter expertise to the Marketing leadership team as well as peer groups across the organization

How you’ll be measured:

At Custom Ink, we are obsessed with data, metrics, targets, and achieving results. In this role, some key measures will be:

Increased 1st page rankings

Site speed & crawlability

Stakeholder confidence (via survey) in SEO Roadmap

Team engagement and performance (including outside partners)

What we’re looking for:

This is an exciting opportunity to be part of our awesome Marketing team and to contribute to a values driven business with ambitious plans to grow rapidly. With that, we’ve set our sights high:

8-10 years of success in Marketing with strong track record and technical knowledge of SEO latest practices

Demonstrated success within similar B2C and/or omnichannel businesses (including Ecommerce)

Obvious and insatiable curiosity and learning agility

Proven agility to move between simultaneous projects, challenges, and priorities

Experience collaborating across teams, functions, and initiatives

A strong drive to identify and act on improvement opportunities

A head for business and a heart for people

In addition, you must share our company values--practicing the Golden Rule, taking Ownership, and driving and embracing Innovation.

Please be sure to include a cover letter along with your resume when submitting this application. Custom Ink values individuality, so use your judgment and write to us in your own voice.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please visit .

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Keywords: Custom Ink, Charlotte , Director of SEO (Remote Optional), Other , Charlotte, North Carolina

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