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Search Engine Optimization Analyst

Company: Elements Brands
Location: Charlotte
Posted on: September 15, 2019

Job Description:

As an SEO Analyst, you'll play a critical role in defining and executing on the organic search strategy across our portfolio of consumer goods brands. You'll be tasked with growing organic search revenue from our existing branded websites, while launching non-branded websites to scale new customer acquisition (think product review websites). The ideal candidate is a data-driven individual with innovative ideas and a track record of delivering bottom-line value. What You'll Do:Analyze organic search landscapes to identify traffic opportunities that drive revenue growthAnalyze search intent, related keywords, gaps in competitors' content, and formulate these conclusions into an effective content strategyWork with in-house and outsourced content, creative, and development teams to launch new pages, website experiences, and new sites that capture new audiencesWork with outreach contractors to amplify the reach of our content assets and generate website authorityRun technical diagnostics and implement improvements to site architecture, site speed, and other components of crawling and indexing performanceBuild and own all internal reporting including keyword rankings, traffic, links, conversions, and revenueQuarterback strategy discussions, present tactical plans and results to leadership Our Ideal Candidate:We're looking for a proven performer with at least 2 years of experience in SEOIs innovative, totally nerds out over SEO trends, and demonstrates strong analytical skillsIs eager to hypothesize, construct tests, and prove results with empirical dataMust have familiarity with SEO best practice tools (Google Search Console, Google Analytics, Google Tag Manager, Moz, Semrush, Ahrefs)Must be an Excel wizardExperience with SQL, Google Big Query a plus Compensation: ---------------------------Commensurate with experience ---------------------------Generous paid vacation and holiday policy ---------------------------Competitive free healthcare and 401(k) with company match available

Keywords: Elements Brands, Charlotte , Search Engine Optimization Analyst, Professions , Charlotte, North Carolina

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