Marketing Insights Analyst
Company: Cedar Fair - Charlotte
Location: Charlotte
Posted on: April 23, 2024
Job Description:
Overview:The Marketing Insights Analyst will be responsible for
monitoring marketing channels, providing strategic recommendations
based off in-flight campaign performance data analysis. Track and
analyze the performance of marketing initiatives and provide
recommendations to influence the conversions of tactics and
optimize spend, while driving demand for admission and hotel unit
goals. Build and automate tools within marketing tech stack to
streamline marketing ops and insights.
Responsibilities:
Safeguard campaign set up for
successful measurement, including learning strategy and tagging
structure. Proactively monitor media landscape to evolve marketing
channel weight. Conduct comprehensive analysis of campaign
performance, optimizations, and issues as you provide weekly
breakdown to marketing team of ways to improve campaign
performance.Partner with business intelligence team to develop the
story around product sales throughout the year, inputting marketing
analysis to help procure a holistic story. Monitor, collect,
manipulate, and present the story around advertising/marketing
performance across channels and how each touchpoint influences
performance.Identify opportunities to expand digital marketing
tracking and automate the reporting process to get reliable data
and information to execution teams to make decisions and pivot
strategies. Become SME on web analytics and work with eCommerce
team to understand web data structure.Assist Marketing Analytics
Manager in building data platform in new tool. Connect with canned
APIs, manage ETLs, create data sets and tables, build custom
user-friendly reports, help develop marketing attribution and
attendance models, develop custom apps to automate digital
marketing processes.
Qualifications:
- Bachelor's degree in Statistics, Mathematics, Data Analytics,
Marketing Analytics and related fields
- 2-4 years of work related experience
- Power user - Microsoft Office (Excel, Word, Powerpoint,
etc.)
Keywords: Cedar Fair - Charlotte, Charlotte , Marketing Insights Analyst, Professions , Charlotte, North Carolina
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