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Lead Analyst- Analytics-Attribution and Measurement (Remote USA)

Company: Merkle Inc
Location: Charlotte
Posted on: November 22, 2021

Job Description:

Lead Analyst- Analytics-Attribution and Measurement (Remote USA) Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com . Job Description: The Sr Analyst, Advanced Analytics will be an integral part of our US-based modeling capabilities, conducting advanced analytical analyses of marketing activities and estimating their impact on sales. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This role will be a thought-leader in analytics practices, possessing a broad knowledge of techniques and tactics plus the ability to learn new ones and judge them critically for potential use in client deliverables.-- This person will coordinate with some of our most important clients on data acquisition, deconflicting and presentation of results, as well as collaboration with multiple levels of the Merkle organization on high-visibility projects.-- Key Responsibilities -- Coordinate data specifications for modeling projects with clients and internal teams -- Conduct ETL operations and / or coordinate with clients, agencies and internal teams on ETL -- Establish through testing and experimentation the right statistical approach for a given client situation -- Provide thoroughly documented work products to enable smooth operations in production environments, including cloud environments -- Develop reports and processes to manage data quality control -- Interpret and visualize model estimates and diagnostics -- Support client teams to deliver insights on model results -- Drive process innovation and continuous improvement Qualifications:

  • Minimum of 2 years as an Analyst or equivalent experience
  • Advanced degree in Statistics, Applied Economics, Applied Mathematics or similar quantitative field
  • Experience with media data and marketing measurement a strong plus
  • Ability to quickly learn new technologies and/or technical skills
  • Deep knowledge of regressionespecially hierarchical or mixed regression, and time series analysis; some knowledge of Bayesian modeling a plus
  • Advanced programming and modeling skills with R and Python; experience with data.table, tidyverse and Shiny strong plusses
  • Able to understand various data structures and common methods in data transformation
  • Practical experience with processing large-scale data; knowledge of SQL required
  • Data visualization experience using R, Python,Tableau, or other software
  • Experience with cloud platforms (e.g. Google Cloud Platform or AWS)
  • Maintain positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emails with limited oversight
  • Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives
  • Ability to multi-task and train others and handle "interruptions"
  • Collaborate with teammates, including overseas teams, to share learnings and techniques
  • Ability to bring new solutions - analytical, technical and client-mangement - to the team
    -- This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job. Additional Information: Employees from diverse or underrepresented backgrounds encouraged to apply.
    Dentsu--is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. Our Culture: --Merkle's energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe. Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

Keywords: Merkle Inc, Charlotte , Lead Analyst- Analytics-Attribution and Measurement (Remote USA), Professions , Charlotte, North Carolina

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