SEO, AI, & Audience Growth Associate

Company: Pillar4 Media
Location: Charlotte
Posted on: February 17, 2026

Job Description:

Job Description Job Description SEO, AI, & Audience Growth Associate The Opportunity Pillar4 Media is seeking an SEO, AI, & Audience Growth Associate to join its fast-growing team. Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the 1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health. What You'll Be Doing Support audience development and visibility strategies across our portfolio of health and wellness websites, including traditional search, AI-powered platforms (ChatGPT, Perplexity, Gemini, etc.), and emerging discovery channels Drive content execution in close collaboration with editorial and video teams, conducting keyword and topic research, competitive gap analysis, and audience intent mapping to inform strategic content plays that grow reach, engagement, and business value across all channels where our audiences discover information Analyze organic search and AI visibility landscapes to identify authority and trust gaps, partnering with cross-functional teams to build campaigns that establish our brands as credible, authoritative sources Identify and execute on technical site improvements that enhance user experience, accessibility, and discoverability in collaboration with design and product stakeholders Research, test, and evaluate on-page, off-page, and emerging channel experiments (including AI citation optimization and brand mention strategies) with intentionality and rigor Measure and report on multi-channel performance, uncovering deep insights across content, revenue, authority signals, and technical metrics to make proactive, data-driven decisions that improve visibility and drive the P&L Champion audience-first thinking by understanding where and how users seek information, adapting strategies to meet them on their preferred platforms Lead by example, support your teammates, and contribute to a collaborative, inclusive culture What You Bring 1-3 years of work experience in SEO, audience development, content strategy, or digital marketing (agency or in-house) Comfort with measuring, interpreting, and making real-time decisions based on large volumes of data Ability to manipulate data in spreadsheets and present insights and recommendations to senior team members regularly Fluency in Microsoft Excel and/or Google Sheets Beginner or intermediate experience with analytics and research tools (may include Google Analytics, Google Search Console, Screaming Frog, Sitebulb, Ahrefs, SEMRush, or similar platforms - willingness to learn new tools is essential) Strong collaboration skills and experience working across functional groups including editorial, promotions/outreach, development, design, CRO, and others Intellectual curiosity about how audiences discover and consume content across evolving platforms and technologies Adaptability and enthusiasm for a fast-paced, constantly changing environment with competing priorities and deadlines Competitive drive, growth mindset, and hunger to learn What We Look For Openness to feedback and collaboration : You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique. Strong communication skills : You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team. Alignment with Pillar4's culture : We live by our values and expect our team to buy in. Act with focus Get after it Grow without limits Build the team Obsess Over Customers Commit to Service Entrepreneurial spirit : Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge. Why You Should Join Us Results : Pillar4 has built the 1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals. Stability : We are privately owned, have a holding period of 'forever,' and have significant cash to invest. Exposure : You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands. Market landscape : The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space. Career growth : There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly. Learning : We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless. Impact-focused : Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities. Fun : The team has a high bar for excellence but also a real interest in each other and making work fun. The Package Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement. Who We Are Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the 1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health. We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following: Mattress Advisor, launched in 2017 Mattress Nerd, acquired in 2018 Sleepopolis, acquired in 2020 Mattress Clarity, acquired in 2020 The Fit House, launched in 2021 Garage Gym Reviews, acquired in 2021 Sleepyti.me, acquired in 2022 Sleep Advisor, acquired in 2022 BarBend, acquired in 2023 Breaking Muscle, acquired in 2023 Partnerships with leading direct-to-consumer brands and media companies to grow their businesses. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check. All offers are subject to a background check.

Keywords: Pillar4 Media, Charlotte , SEO, AI, & Audience Growth Associate, PR / Public Relations , Charlotte, North Carolina