AVP, Analytics - Digital Measurement

Company: Synchrony Financial
Location: Charlotte
Posted on: May 28, 2023

Job Description:

Job Description:

Role Summary/Purpose:

This AVP, Digital Measurement Analytics role will be responsible for designing and developing measurement strategies, collecting, and translating data to deliver on actionable insights for Synchrony's digital products and features. The ideal candidate will be hands-on, partnering with agile, technology, and marketing groups to implement digital measurement, and leverage online/offline data, content management tools and 3rd party service providers for deep dive analysis.This role partners cross functionally as well as with analytics leadership, to solve complex problems to enable better strategic decisions, drive customer engagement and deliver digital growth. The selected candidate will act as the POC for the new Marketplace measurement analytics and will deliver by partnering with both onshore and offshore resources.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Agile Analytics individual contributor building measurement strategies to the digital feature/functions
  
  • Support about 3-4 agile teams working on digital platforms and data ingestion
  • Collaborate with Technology and UX teams to understand feature/platform
  • Design and develop measurement solutions, leveraging Adobe, GA360 and Analytical logs technologies
  • Create Analytical requirements or stories, convert business requirements to stories
  • Partner with agile and DAIT teams to implement analytics data solution
  • Perform quality checks and provide required sign off
  • Provide actionable insights to Business and Product team
    
    • Partner with Digital analytics product owner, business and platform teams to identify Critical, Primary and Secondary KPI's to measure developing feature
    • Create 30-, 60- and 90-days actionable insights into the features/functions developed by agile teams
    • Showcase performance of the developed feature/function, backing the analytics data
    • Provide recommendations to improve conversation, identifying and reducing frictions in customer paths on the new marketplace
    • Gatekeeper of all digital KPI's related to functions developed and released by supported agile teams
    • Provide cross functional training around developed KPI and guide PnL teams with digital analysis/analytics
    • Responsible for data accuracy and integrity, for developed functions
      Qualifications/Requirements:
      
      • Bachelor's degree, OR high school diploma/GED and 7+ years analytics experience in digital, marketing, portfolio management and product development in credit card/consumer businesses
      • 3+ years of work experience including:
        
        • 2+ years of experience in working with digital analytics platforms such Adobe Marketing cloud or Google Marketing Cloud
        • 1+ years of experience in SAS or Python or R studio and/or SQL and working knowledge of Data warehouse concepts
          Desired Characteristics:
          
          • Experience in digital analytics stacks with exposure to GA360 or Adobe
          • Eager to learn, ideate and collaborate to bring out best solutions to analytics problems
          • Hands on, self-motivated professional who can effectively prioritizes multiple analytics projects
          • Ability to solve business questions through quantitative approaches and translate to business insights
          • Experience with Tableau or other data visualization tool preferred
          • Experience with Big Data environment, Hive tables, Hive SQL
          • Knowledge around across channel or device attribution, customer experience measurement for marketplace offers, acquisition funnel
          • Demonstrate ability to manage complexity and multiple assignments with less supervision
          • Strong understanding in credit card industry, Marketing, financial P&L drivers
          • Excellent communication skill both verbal and written
            Grade/Level: 10
            
            The salary range for this position is 95,000.00 - 160,000.00 USD Annual
            
            Salaries are adjusted according to market in CA, NY Metro and Seattle.
            
            Some positions are bonus eligible.
            
            Eligibility Requirements:
            
            • You must be 18 years or older
            • You must have a high school diploma or equivalent
            • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
            • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
            • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles.Employees, level 8 or greater, must have at least 24 months' time in position before they can post.All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
              Legal authorization to work in the U.S. is required.We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
              
              Our Commitment:
              
              When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
              
              This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
              
              Reasonable Accommodation Notice:
              
              • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
              • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
                
                Job Family Group:
                
                Data Analytics

Keywords: Synchrony Financial, Charlotte , AVP, Analytics - Digital Measurement, Other , Charlotte, North Carolina