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Conversion Rate Optimization Strategist

Company: Citizens Financial Group, Inc.
Location: Charlotte
Posted on: March 19, 2023

Job Description:

Job ID: 24379

Full/Part Time: Full Time

Shift: 1ST


The Conversion Rate Optimization Specialist is part of the Website Strategy team and focused on conversion rate and growth marketing strategies. The Strategist is responsible for developing and executing distinct and robust conversion rate plans that will drive engagement and acquisition. The Strategist will work hand in hand with developers, designers and marketers and play a key role in our digital transformation. The Strategist brings expertise in design, development and conversion rate techniques. To support this broad scope of responsibility, the Strategist works both in an agile pod and in cross-functional groups. Success will be measured against KPIs that include digital engagement metrics, and acquisition metrics.


* Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance.
* Interpret data, identify key findings, make recommendations and share learnings based on testing results.
* Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes.
* Build test from the ground up including design, coding and analysis. Work with cross functional teams to leverage expertise and ensure dev and design standards are being met.
* Assist in ad hoc data analysis to pull out relevant data and insights to support digital initiatives and key performance indicators.

Qualifications - External

* 4+ years of experience in front-end web design and development. Proficiency in HTML, CSS and JavaScript/jQuery.
* Experience with Adobe Analytics, Ensighten, Adobe Launch and/or other digital analytics and marketing tools
* Experience with optimization testing tools such as Adobe Target, Google Optimize and Optimizely. Adobe Preferred.
* Experience with DMP and CDP tools such as Adobe Audience Manager, Adobe CDP, Sales Force and Pega.
* Test and learn mindset with strong marketing instincts
* Demonstrated attention to detail and ability to comprehend complex, technical challenges
* Strategic thinking and problem-solving skills
* General knowledge of statistical concepts related to A/B testing. Familiarity with both Frequentist and Bayesian methodologies is a bonus.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.


We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.

View Benefits

Awards We've Received

The Banker's Bank of the Year

Dave Thomas Foundation for Adoption Top 100 Best Adoption-Friendly Workplace


Noteworthy Company for Diversity

Human Rights Campaign Best Places to Work for LGBTQ Equality

Military Friendly Employer

Keywords: Citizens Financial Group, Inc., Charlotte , Conversion Rate Optimization Strategist, Other , Charlotte, North Carolina

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