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Community Outreach Spec, Community Plan - Roanoke, VA

Company: UnitedHealth Group
Location: Charlotte
Posted on: November 26, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

As a -VA Community Outreach Representative, you'll utilize innovative strategies and programs to ensure access to health care coverage for the underserved and impact millions of lives. You'll use your energetic, empathetic approach to marketing and add value to our team. Through community marketing and outreach efforts, you will have direct impact on membership growth and retention. You'll use your creativity, strategic lens, and outspoken attitude to be part of an elite team to rewrite the history of UnitedHealth Group.

Working under minimal supervision and collectively with the UHC Medicaid Growth team, this Community Outreach Rep is responsible for working in targeted communities to increase enrollment. Specifically, this position is responsible for developing sites and establishing valued-partner relationships, securing venues and community-based organizations (CBO's) with marketing activities that provide membership growth opportunity.

**40hr work week schedule**

** Non-exempt outside/field position supporting Medicaid growth team**

If you are located within Roanoke VA, you will have the flexibility to telecommute* as you take on some tough challenges. -

Primary Responsibilities:



  • Develop valued partner relationships directly with community-based organizations, faith-based organizations (FBOs), providers, external entities, venues, and/or influencers for the purpose of creating, enabling, and nurturing membership retention, growth, and/or sales opportunities


  • Identify and cultivate relationships with the leadership/management of those organizations as a "UnitedHealthcare relationship". This will allow ongoing access to conduct presentations and informal sales events that generate leads and new membership


  • Work with the existing Community Outreach team to determine current CBO relationships with whom to investigate, identify, initiate and respond to opportunities to create or participate in marketing activities that lead to membership growth


  • Plan, implement, and coordinate sales and/or non-sales events and programs for all assigned products within assigned territory to including budget, promotional items, and collateral materials recommendations. -


  • Develop and execute innovative outreach and marketing strategies and tactics to support membership growth and retention, innovation and member and provider experience in the assigned territory


  • Drive smart growth in membership and market share in designated area by developing solid relationships with the health plan and across segments and departments to align externally facing strategies (network, marketing, clinical and quality)


  • Track and measures various sales event effectiveness and activities, events, leads & lead progress, sales, appointments, contacts and relationship progress daily through internal systems. Assists with designing and measuring overall sales event strategy. Ensure all events are properly filed with appropriate regulatory agencies through the established UHC process


  • Understand/track membership growth in assigned region, including adds, terms, market share and net growth by county and provider


  • Manage local Medicaid field-based outreach campaigns and work directly with M&R regional sales leaders to leverage DSNP outreach strategies and teams across segments


  • Be able to align growth strategies to address local market priorities and unique requirements to assure delivery of RFP commitments and contractual requirements in assigned territory


  • Conduct market research and competitive analysis to drive outreach strategies and initiatives to gain market share


  • Develop and implement provider engagement strategies (including field-based approaches and face to face visits) in partnership with network partners that specifically focuses on membership growth and retention and making UHC the insurer of choice


  • Orchestrate signature member events, potential consumer events, community-based goodwill and general awareness events that make UHC the insurer of choice


  • Manage sponsorship inquiries


  • Represent the health plan at state meetings, community events, and media relations opportunities


  • Demonstrate/apply understanding of applicable laws, regulations, contracts, and compliance requirements (i.e., HIPAA, ACA, state contracts, CMS regulations)


  • Strategize with marketing department on development of marketing campaigns and educational materials to use for growth


  • Stay informed on UHC operations, provider network, premiums, member services, claims, explanation of benefits, processes and other services and issues to provide community partners, prospects, and members with accurate information, and provide feedback as appropriate


  • Performs other duties as required



    You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
    Required Qualifications:



    • 2+ years of business to consumer (B2C) marketing, customer service or community outreach experience


    • Able to work core business hours, Monday - Friday, 40 hours, overtime, weeknights, and weekends, when required


    • Ability to travel locally up to 75% of the time within this assigned territory


    • Insured, dependable vehicle


    • Good driving history and current driver's license


    • Proficient in MS Office (Outlook, Word, Excel, PowerPoint, Teams)


    • Reside in/within commutable distance to Roanoke, VA


    • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodatio



      Preferred Qualifications:



      • Bachelor's or Master's degree


      • Experience working with or at a Medicaid provider office


      • Managed care, Medicaid, or Medicare experience


      • Established professional relationships with non-profits, community sources, religious/faith-based organizations (FBO's), providers in designated sales territory


      • Experience working with communities of all different ethnicities, cultural backgrounds, diverse populations and/or underserved communities


      • Bilingual




        To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

        Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

        *All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy. -


        Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. - - -

        UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Charlotte , Community Outreach Spec, Community Plan - Roanoke, VA, Other , Charlotte, North Carolina

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