Senior Demand Generation Strategist (Google Ads / PPC) (USA Remote)
Company: Turnitin
Location: Charlotte
Posted on: May 16, 2022
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Job Description:
Company Description
When you join Turnitin, youll be welcomed into a company that is a
recognized innovator in the global education space. For more than
20 years, Turnitin has partnered with educational institutions to
promote honesty, consistency, and fairness across all subject areas
and assessment types. Over 16,000 academic institutions,
publishers, and corporations use our services: Gradescope by
Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin
Originality, Turnitin Similarity, ExamSoft, and ProctorExam.
Turnitin has offices in Australia, India, Indonesia, Japan, Korea,
Mexico, the Netherlands, the Philippines, Ukraine, the United
Kingdom, and the United States. Our diverse community of colleagues
are all unified by a shared desire to make a difference in
education. Come join us, and lets make change together.
Job Description
As a member of our global digital marketing team, you will be
primarily responsible for the management and optimization of our
global PPC strategy ( Google Ads, Microsoft Ads, Display,
Remarketing ). - You will be the subject matter authority for all
aspects of Paid Search including content, keyword research, ad
copy, account structure, bidding strategy, attribution, and
measurement. - In addition, you will lead and execute assigned
digital marketing projects with cross-functional team members.
You will execute ABM (account based marketing) tactics to engage
target accounts, increase conversion rates, generate leads, and
accelerate pipeline velocity. - Partnering with the rest of the
demand generation, content strategy, SEO, and web strategy teams,
you will help to create a center of excellence model that will
advise our regional marketing and sales teams around the world.
What you will do:
PPC Campaigns & Digital Marketing
Analyze & Experiment
Measurement
Account Based Marketing
Qualifications
Additional Information
Our Mission is to ensure the integrity of global education and
meaningfully improve learning outcomes.
Our Values underpin everything we do.
Seeing Beyond the Job Ad
At Turnitin, we recognize it's unrealistic for candidates to
fulfill 100% of the criteria in a job ad. - We encourage you to
apply if you meet the majority of the requirements because we know
that skills evolve over time. If you're willing to learn and evolve
alongside us, join our team! - -
Turnitin, LLC is committed to the policy that all persons have
equal access to its programs, facilities and employment. We
strongly encourage applications from people of color, persons with
disabilities, women, and the LGBTQ+ community, regardless of age,
gender, religion, marital or veterans status.
Keywords: Turnitin, Charlotte , Senior Demand Generation Strategist (Google Ads / PPC) (USA Remote), Other , Charlotte, North Carolina
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