Digital Marketer
Company: Tech Talent South
Location: Charlotte
Posted on: May 16, 2022
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Job Description:
WE'RE HIRINGJoin a team recognized for leadership, innovation,
and diversity. The future is what you make it. Tech Talent South
(TTS), is a woman-owned tech recruitment, training, staffing, and
consulting company that believes everyone can be equipped to do
something big. TTS has the unique ability to assess individuals
with aptitude, equip them with technical skills and pipeline them
to corporate partners in a rapid timeframe - cutting employer
recruiting costs and the talent education timeline.Tech Talent
South is equipped with 8+ years of industry experience. Through our
nationwide network of talent in training, alumni, instructors,
community partners, and corporate clients, we have a proven
capacity to connect with experientially, demographically, and
geographically diverse populations who represent the new wave of
technical talent. From its foundation, TTS has been about people.
The goal has always been to create opportunities for people; to
listen, mentor, and connect resources for them. Our structure
equips us with the agility our corporate clients require, with the
capacity to deploy our recruitment, assessment, training, and
consulting methodologies at scale. When you join Tech Talent South,
you become a member of a national team of thinkers, creators,
dreamers, and doers. We are building a diverse tech community for a
better future, one person at a time. WHAT YOU'LL DO A Digital
Marketer is a go-getter, proactive and data-driven member of the
marketing team who uses a variety of digital media to attract new
customers, maintain a consistent brand presence across digital
platforms, and promote sales activities. Digital Marketers may
assist with the design and functionality of a company website,
working alongside web developers and web designers to coordinate
the process. This role is dedicated to lead generation marketing
efforts including email marketing, workflow automation, social
media, blogs, and sales enablement activities. You will play a key
role in attracting multi-channel traffic, converting that traffic
into new leads for the business, and nurturing those leads to
customers. Working for TTS means building products for clients
ranging in size from startups and SMBs to global consultancies and
Fortune 500 companies. You'll partner with diverse teams from
across the country to create tech that solves our client's biggest
problems, gives them a competitive edge, and serves the needs of
their customers. RESPONSIBILITIES Design, launch, and monitor
marketing campaigns across digital platforms including, but not
limited to, social media, email marketing, and search. Develop and
integrate content marketing strategies. Grow and manage the
company's social media presence, creating content and engaging
followers. Partner with UX and front-end engineers to design visual
elements for the website including banners, graphics, and more.
Contribute to company and industry blogs. Research new marketing
opportunities that may benefit the business by leveraging search,
mobile, social media, blogs, forums, and other media. Provide
accurate reports and analysis to demonstrate return on investment
(ROI). Conduct keyword research and continuously improve site SEO.
Use web analytics software to monitor web traffic and make
recommendations for improvement. Assist with paid media, including
liaising with digital advertising agencies. Negotiate with media
suppliers to secure the best rates. Stay up-to-date on marketing
trends, tools, and practices. RELEVANT SKILLS Confidence can
sometimes hold us back from applying for a job. But we'll let you
in on a secret: there's no such thing as a 'perfect' candidate. We
want to help you develop - it's at the core of who we are. So
however you identify and whatever background you bring with you,
please apply if this is a role that would make you excited to come
into work every day and you believe you can make a strong
contribution to the success of the team. Even if you don't have the
below skills but believe that you could do this job, please apply!
We like diverse backgrounds. Experience creating and implementing
content marketing strategies to meet lead generation and sales
objectives. Experience with SEO and SEM, optimizing website
structure and content for search engines (SEO), and/or the use of
paid online advertising (SEM), to drive relevant traffic to the
website. Experience with social media marketing tools including
Facebook, Instagram, TikTok, LinkedIn, Twitter, etc. Experience
designing and monitoring email marketing campaigns. Experience
reporting on marketing and customer activities, leveraging
platforms like Google Analytics, Facebook Business Manager, etc.,
to make data-driven decisions. Experience with CRM platforms such
as Hubspot or Salesforce. Strong verbal communication skills with
the ability to articulate ideas to colleagues and clients. Good
written communication skills and experience producing high-quality
content. Ability to manage multiple projects and tasks and meet
strict deadlines. Ability to work independently or with a group.
Organizational skills with the ability to deliver a high volume of
quality work. Attention to detail and accuracy. Nice-to-have:
graphic design experience. Nice-to-have: experience with
e-commerce. Nice-to-have: experience with video production and
editing. Nice-to-have: a sense of humor! WHY WORK WITH US Reward &
Recognition: A competitive compensation program plus a boss and
team who take every win seriously - and celebrate with you!
Learning & Development: This is not your run-of-the-mill desk job -
your personal development is important to us. You can expect to
learn from experienced professionals and shape the future of the
company with your expertise. An Awesome Team: Our team is our
secret sauce. From our slack channels to scavenger hunts to
community events - there is always something to look forward to. We
hire the best and brightest and are constantly finding ways to have
fun with each other and make each other better personally and
professionally. A Career Path: With TTS, you are not a cog in the
wheel. Your contribution to our team is invaluable. We're big on
empowering people and can offer you the opportunity to fast-track
your progression through a company that is growing at scale and
with speed. Not to mention (humble brag) we're nationally
recognized and award-winning. Unparalleled Experience: Work on
projects for some of the coolest high-growth startups and tech
companies in the world. Gain exposure to diverse industries, teams,
and technical stacks. Build your career at a company that develops
technology designed by and for the people it's meant to serve. Tech
Talent South is an equal opportunity employer. We celebrate
diversity and are committed to creating an inclusive environment
for all employees.
Keywords: Tech Talent South, Charlotte , Digital Marketer, Other , Charlotte, North Carolina
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