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Email Campaign Specialist (Remote - Austin, or U.S.)

Company: The Zebra
Location: Charlotte
Posted on: November 22, 2021

Job Description:

The Zebra is seeking an experienced, data-driven Email Campaign Specialist to join our SEO and Content Team!
We are searching for someone who will be focusing on the testing and execution of highly personalized email, as well as the overall health of the program. We are looking for solid experience leading data-driven email lifecycles, strong deliverability knowledge and a creative approach to problem solving!
While we are open to remote work across the contingent US, we are still in the process of establishing our company to support work in all states! Like many companies, pre-COVID we weren't set-up this way. We've recently made the shift from an in-office organization to a hybrid model and are loving the flexibility it allows our employees. We are set up to support employees who want to be fully remote, in-office only, and a mix of the two. Please note - we will not be supporting work based out of the following states: CA This position is not currently eligible for visa sponsorship

  • Strategize and implement new email templates and workflows. Lead customer segmentation and contact strategies to drive increased traffic, revenue and retention
  • Optimize and improve remarketing programs to enhance return traffic, customers and revenue
  • Work interdepartmentally with Product, Engineering, and Creative to build out outstanding email campaigns on an ongoing basis
  • Report metrics and provide detailed weekly and monthly reporting of email key performance indicators s, campaign summaries, and analyses of A/B test cases to drive ongoing improvement and optimization
  • Monitor and handle deliverability across major email providers
    • Ability to work with platforms such as Iterable (preferred), SFMC, Responsys, etc. to manage email lists, conduct audience segmentation, A/B testing, and deploy and track email campaigns
    • Experience working within a consumer-facing organization with multiple product lines.
    • Understanding of deliverability optimization and troubleshooting and knowledge of major monitoring tools, such as Google Postmaster Tools or 250ok
    • Familiarity with HTML and CSS (you won't be building, but you should be able to swap text without a WYSIWYG) as well as Sketch, Invision and/or Adobe Creative Cloud. Strong project management skills and capability to work independently
      • 4-7 years of email marketing experience
      • Background in successfully cross-selling and upselling service-based products.
      • Extensive knowledge of email industry standards, deliverability improvement/maintenance, reputation management, CAN-SPAM compliance and industry-standard critical metrics
      • Past experience with marketplace-type fields such as insurance or finance
        • Competitive Compensation (Base + Bonus) & Stock Option Offering
        • Health, Dental, Vision & Disability Coverages
        • HSA offering + employer contribution
        • 401k with match
        • Unlimited PTO + flexibility to enjoy it
        • Paid Parental Leave Program
        • Wellness perk ($100/month)
        • Pet Adoption Reimbursement ($300/year)
        • Learning & Development Stipends
        • Bi-Monthly Wednesday Catered Lunch
        • Zeal Care - Monthly wellness subscriptions ($35/month)
        • Curated monthly snack box - sent to your house
        • Opportunity to join Employee Resource Groups (ERGs) or drive our diversity & inclusion stance by creating your own
        • Join a team that truly lives their values, and values their lives (outside of the office. Cliche, we know--- but we really mean it)
          ABOUT THE ZEBRAThe Zebra is the nation's leading insurance search comparison site. With its dynamic, real-time quote comparison tool, drivers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. The Zebra compares more than 100 car insurance companies and provides licensed agent support and educational resources to ensure drivers are equipped to make the most informed decisions about their policies. It's "insurance in black and white."
          Headquartered in Austin, Texas, The Zebra has garnered the attention and investment of some of the nation's top venture capitalists, and the company's success has been profiled in publications like Inc., Time, Forbes, and TechCrunch. Austin Business Journal named The Zebra a Best Place to Work in 2015, 2016, 2017, 2018 and 2020. Austin American-Statesman awarded The Zebra as a Top Workplace in 2016, 2017 and 2018. Inc. Magazine also awarded The Zebra as Best Workplaces - 2018, 2019, 2020.
          The Zebra is aiming to grow our fantastic team to add to our dynamic culture and continue building on our success. Working at The Zebra means never being bored, always being challenged, and supporting one another. We're a happy, hardworking group, and we're eager to add "new stripes" who share those values.
          The Zebra is an equal opportunity employer and "at will" company.
          As part of our dedication to maintaining an inclusive and diverse workforce, The Zebra provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The Zebra complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
          The Zebra expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Zebra's employees to perform their job duties may result in discipline up to and including discharge.
          **No external recruiters or agents, please.**

Keywords: The Zebra, Charlotte , Email Campaign Specialist (Remote - Austin, or U.S.), Other , Charlotte, North Carolina

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