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Email Marketing Manager

Company: Sonic Automotive
Location: Charlotte
Posted on: September 16, 2021

Job Description:

Insight Global is hiring a Email Marketing Manager for a large retail client in Charlotte, NC. The Email Marketing Manager will partner with the Director of Product Marketing to build a new email marketing program. They will manage all B2C direct marketing tactics including email and direct mail. Responsibilities include ownership of all aspects of email marketing campaigns including verification of quality and derivable standards, analyzing and ensuring email campaigns are brand consistent, enforcing email best practices, strategy development and implementation of sales techniques and establishing KPIs and ROIs. Additionally, they will be responsible for tracking key marketing metrics (and continuously improving metrics) such as open rate, Click Thru Rate, Transaction Rates, Response rates, etc. A successful candidate will have at least 5 years of experience in direct marketing and email marketing and proven experience working successfully with cross functional teams. They will also possess great communication skills, creativity and work well in a fast paced environment.



5 years experience in email and direct mail marketing

3 years in a corporate environment

Strong analytical skills

Experience establishing and/or tracking marketing KPIs and ROIs

Experience with A/B testing and reporting

Experience with CRM systems and customer list segmenting and targeting

Bachelors Degree in Marketing or Business related field

Keywords: Sonic Automotive, Charlotte , Email Marketing Manager, Other , Charlotte, North Carolina

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