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Shopper & Omni Channel Marketing Manager

Company: Campbell Soup
Location: Charlotte
Posted on: September 15, 2021

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Shopper & Omni Channel Marketing Manager

General Summary: 

The Shopper & Omni Channel Marketing Manager will be responsible for the development, execution, and reporting of all Shopper Marketing programs for assigned brands. This role is charged with delivering shopper & omni channel marketing programs that will position Campbell as a leading Snacks manufacturer across eCommerce and both Grocery and Mass channels of trade. The Manager will act as the Shopper & Omni Channel liaison between Brand, Sales, Shopper Insights and the Customer Shopper/Omni Leads. This person will be responsible for executing plans that deliver on defined Brand objectives and strategies and that are within the AOP budget. This person reports directly to the Team Leader, Shopper Activation

Primary Responsibilities:

  • Main point of contact for assigned brands for all Shopper/Omni marketing programing. Will closely work with sales leads and agency partners to develop and execute brand plans. 
  •  Manage the shopper marketing annual operating budget for assigned brands to ensure we are within approved shopper marketing financial guardrails
  • Support the creation, execution, and scorecarding of large-scale shopper marketing programs with assigned customers - ensure on-time and on-budget delivery of all projects
  •  Develop strategic ideas in partnership with Shopper insights that solve a business issue, create Retailer unlocks, and achieve objectives as defined by Brand that deliver Category growth for our Retail Partners
  • Manage financial support associated with Shopper Marketing programs including real-time tracking spends & transfers from Brand, program data entry & updates, deliver month end reporting, reconcile, vendor contracts, all payments & deductions
  • Drive CPG/Other shopper/omni partnership marketing strategies and activation
  • Evaluate & present opportunities for assigned customers via Incremental Funding Requests (IFRs) process
  • Review and approve all asset development/creative used across assigned brands/customers
  • Ensure winning plans across drive windows: Back-to-School, Fall Football, Summer, Holiday and Big Game
  • Report out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and CCID teams
  •  Help to improve shopper/omni marketing projection accuracy and reporting to drive trust

Minimum Requirements:

  • Minimum 5+ years of experience in Shopper Marketing, Marketing, or working at an Agency
  • People management experience preferred
  • Bachelor's degree required
  • Deep understanding of Channel, Customer, and Categories (Snacks Categories a plus)
  • Self-starter, independent thinker, action oriented, and passionate about brand/shopper marketing
  • Strong strategic business acumen, finance capabilities and solid project/program management skills
  • Analytically inclined with the ability to link seemingly disparate pieces of information
  • Detail orientated, reliable, resourceful and driven for results professional
  • Strong interpersonal communication skills – able to present concepts to varying org/customer levels 
  • Ability to handle ambiguity, work independently, multi-task and prioritize/work effectively under pressure
  • Strong organizational skills


15-20% Travel required


The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup, Charlotte , Shopper & Omni Channel Marketing Manager, Other , Charlotte, North Carolina

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