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eCommerce Digital Shelf Content Manager

Company: Campbell Soup
Location: Charlotte
Posted on: September 16, 2021

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

POSITION SUMMARY:
The primary responsibility of this position is to manage digital shelf content operations, ensuring the content process flows from item kick off, to master data download, to asset collection, to syndication of content to retailers (e.g. Amazon, Kroger, Target, Walmart.com, etc.).  This role works with internal systems (Salsify, Syndigo, etc.) and capabilities that initiate, develop, and maintain digital content, as well as retailers to understand their content capabilities, intake and remedy processes.  

PRIMARY RESPONSIBILITIES:

Content Management

  • Coordinates with retailers' content teams to align on process for receiving content (e.g. API's or manual uploads) to get content from Campbell's Salsify to specific retailers 
  • Builds strong relationships with retailers' digital site merch and content teams to understand and stay ahead of changing retailer content requirements and capabilities that will impact content strategy
  • Addresses retailers' standards for content, or other content issues, by changing, updating, or removing content
  • Maintains and updates content (Basic and Enhanced) over time on retailer's sites and apps 
  • Reviews SKU level content health, collects data to inform SEO recommendations, and determines variation strategy across retailers
  • Addresses any content errors or issues by ensuring the "source of truth" in Salsify is correct – and address any gaps or issues "upstream" in the process as needed. Then, push the correct data through the appropriate process or partner (e.g. Retail Link, API, syndication, Vendor Central) to resolve errors or issues on site
  • Develops retailer-specific content approaches to ensure content is optimized for priority retailers, including retailer item attribution (e.g. wellness attributes, etc.)

Assortment Management

  • Maintains schedule for new initiative launches (including innovation, pack refreshes or content improvements/updates). Ensures content is kicked off and follows timelines to be deployed on retailer sites in line with product launch
  • Supports the digital execution of item transitions (e.g. item number changes, new packs, disco's, etc.) 
  • Receives the 'Priority SKU List' from account teams and tracks items for digital KPI's to ensure best in class content for the most critical SKUs at top retailers

GENERAL CAPABILITIES:

  • Confident written and verbal communicator
  • Detailed oriented and process driven (can define and establish new processes)
  • Ability to conduct analyses with data driven recommendations for improvements and advancements
  • Ability to troubleshoot and coordinate cross-functionally to provide timely solutions
  • Ability to build various levels of strong ongoing customer and organizational relationships across Sales, Marketing and IT


DESIRED COMPETENCIES:

  • Mastery Level: eCommerce Digital Shelf Content Development
  • Advanced Level: eCommerce Total Digital Shelf Management and eCommerce Technology Interfaces (PIM, DAM, Retailer systems, etc.)
  • Foundation Level: eCommerce Shopper & Consumer Insights


REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • Bachelor's degree required
  • Travel requirements: 10 %     


EXPERIENCE:

  • 5-7 years of experience in sales or marketing, preferably in the digital space
  • Knowledge of consumables retail and digital shelf basics 
  • Knowledge of Campbell's snacks categories and competitive landscape
  • Project management and data analytics experience

Preferred location is Charlotte, NC.

ACR
 

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup, Charlotte , eCommerce Digital Shelf Content Manager, Other , Charlotte, North Carolina

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