UX Content Strategist - XLR8 (4)
Company: Vanguard
Location: Charlotte
Posted on: January 12, 2021
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Job Description:
UX Content StrategistMake investing intuitive through the user
experience.Come join a diverse and collaborative team of Content
Strategists who work directly with product design teams to build
the best experience for our clients' most meaningful interactions
with Vanguard. You will expertly develop content strategy that
augments business and marketing strategies to achieve high-profile,
engaging, and cohesive marketing and communication pieces for
investors, the business, and senior leaders. Identifies content
solutions to business problems by using research,
conceptualization, content, visual design, information
architecture, and interaction. Delivers intuitive, engaging, and
elegant experiences that achieve measureable results.In the role
you will* Research, develop, and implement content strategy that
works in tandem with business and marketing strategies to produce
high-profile, cohesive marketing and communication pieces for
investors (clients and prospects), the business, and senior
leaders.* Identifies content solutions to business problems by
using research, conceptualization, content, visual design,
information architecture, and interaction. Delivers intuitive,
engaging, and elegant experiences that achieve measurable results.*
Consults and partners with marketing managers, business leaders,
and subject matter experts regularly on communications and content
strategies. Pitches new ideas. Finds creative ways to tell
Vanguard's story. Relies on metrics and analytics, as well as
methods such as PET/DREAM, design thinking, and lean.* Drives
digital agenda by crafting in-depth, compelling marketing pieces
and communications on a range of subjects, including Vanguard
funds, products, and services; financial markets; the economy;
regulatory matters; and internal communication topics.* Plays a
leadership role on key projects that require data analytics and
subject matter expertise, including responsive web pages, mobile
apps and sites, timely communications, campaigns, visioning,
testing, social media, and news.* Provides creative direction and
mentorship on messaging and/or content strategy across
mediums-working closely and collaboratively with designers,
developers, marketing managers, and business leaders.* Presents and
"sells" content and design solutions to senior management, project
teams, partners, and stakeholders. Ensures the success of the
strategy and the ability to champion the best possible user
experience.* Produces inspirational, useful, and usable experiences
by placing the client/investor first while balancing business and
marketing needs. Participates in discussions on user-centered
design principles, visual design, user behavior, interactions, and
Vanguard's brand.* Displays versatility in producing clear
communications through a wide range of styles and channels,
including responsive web pages, campaigns, ads, emails,
presentations, blogs, videos, letters, articles, videos, and social
media channels.* Tailors messages to serve the needs of different
audiences, including business leaders, clients, prospects,
advisors, plan sponsors, and participants.* Develops and leverages
the professional network to foster collaboration across teams to
support company-wide initiatives, and to help the department tackle
problems. Works in partnership with cross-divisional teams and
senior leaders.* Mentors and coaches less experienced writers by
providing specific feedback on their copy, story ideas, and
interviewing skills. Provides developmental edits on work done by
other writers.* Leads or participates in special projects and
perform other duties as assigned.A design experience that
deliversVanguard, a recognized employer of choice, is a leading
investment management firm motivated by a low cost, 100% client
focused model. Vanguard believes that Client Experience is core to
continued growth and success in the marketplace. As such, we are
focused on delivering best-in-class experiences and investor
outcomes at speed through multidisciplinary lab teams fully
organized around client journeys.What it takes* An undergraduate
degree in English, journalism, marketing, or communications, or an
equivalent combination of training and experience. MBA or
professional certification/designation (CFA, CFP, ChFC, etc.) would
be highly desirable.* Minimum five years general business
experience with experience in marketing, communications, public
relations, and/or journalism preferred.* Knowledge of financial
markets, investing, mutual funds, portfolio construction theories,
retirement income, and fiduciary/regulatory environment.
Familiarity with the institutional market and the issues relevant
to this market.* Expertise in communication to different audiences
across channels/mediums and styles, including storytelling and
visualization.* Demonstrated ability to explain complex subject
matter in plain English.* Familiarity with web design, content
strategy, market research, and social media.* Ability to get
agreement on story ideas and positioning within a large
organization.* Ability to work creatively and collaboratively on
multiple projects.* Ability to meet deadlines.* Proficient in
Microsoft Word, PowerPoint, and Excel.* Strong organizational
skills and the ability to meet deadlines.Special Factors* Vanguard
is not offering visa sponsorship for this position.About VanguardWe
are Vanguard. Together, we're changing the way the world
invests.For us, investing doesn't just end in value. It starts with
values. Because when you invest with courage, when you invest with
clarity, and when you invest with care, you can get so much more in
return. We invest with purpose - and that's how we've become a
global market leader. Here, we grow by doing the right thing for
the people we serve. And so can you.We want to make success
accessible to everyone. This is our opportunity. Let's make it
count.Inclusion StatementVanguard's continued commitment to
diversity and inclusion is firmly rooted in our culture. Every
decision we make to best serve our clients, crew (internally
employees are referred to as crew), and communities is guided by
one simple statement: "Do the right thing."We believe that a
critical aspect of doing the right thing requires building diverse,
inclusive, and highly effective teams of individuals who are as
unique as the clients they serve. We empower our crew to contribute
their distinct strengths to achieving Vanguard's core purpose
through our values.When all crew members feel valued and included,
our ability to collaborate and innovate is amplified, and we are
united in delivering on Vanguard's core purpose.Our core purpose:
To take a stand for all investors, to treat them fairly, and to
give them the best chance for investment success.
Keywords: Vanguard, Charlotte , UX Content Strategist - XLR8 (4), Other , Charlotte, North Carolina
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