UX Content Strategist
Make investing intuitive through the user experience. Come join
a diverse and collaborative team of Content Strategists who work
directly with product design teams to build the best experience for
our clients’ most meaningful interactions with Vanguard. You will
expertly develop content strategy that augments business and
marketing strategies to achieve high-profile, engaging, and
cohesive marketing and communication pieces for investors, the
business, and senior leaders. Identifies content solutions to
business problems by using research, conceptualization, content,
visual design, information architecture, and interaction. Delivers
intuitive, engaging, and elegant experiences that achieve
In the role you will Research, develop, and implement content
strategy that works in tandem with business and marketing
strategies to produce high-profile, cohesive marketing and
communication pieces for investors (clients and prospects), the
business, and senior leaders.
Identifies content solutions to business problems by using
research, conceptualization, content, visual design, information
architecture, and interaction. Delivers intuitive, engaging, and
elegant experiences that achieve measurable results.
Consults and partners with marketing managers, business leaders,
and subject matter experts regularly on communications and content
strategies. Pitches new ideas. Finds creative ways to tell
Vanguard’s story. Relies on metrics and analytics, as well as
methods such as PET/DREAM, design thinking, and lean.
Drives digital agenda by crafting in-depth, compelling marketing
pieces and communications on a range of subjects, including
Vanguard funds, products, and services; financial markets; the
economy; regulatory matters; and internal communication topics.
Plays a leadership role on key projects that require data
analytics and subject matter expertise, including responsive web
pages, mobile apps and sites, timely communications, campaigns,
visioning, testing, social media, and news.
Provides creative direction and mentorship on messaging and/or
content strategy across mediums—working closely and collaboratively
with designers, developers, marketing managers, and business
Presents and “sells” content and design solutions to senior
management, project teams, partners, and stakeholders. Ensures the
success of the strategy and the ability to champion the best
possible user experience.
Produces inspirational, useful, and usable experiences by
placing the client/investor first while balancing business and
marketing needs. Participates in discussions on user-centered
design principles, visual design, user behavior, interactions, and
Displays versatility in producing clear communications through a
wide range of styles and channels, including responsive web pages,
campaigns, ads, emails, presentations, blogs, videos, letters,
articles, videos, and social media channels.
Tailors messages to serve the needs of different audiences,
including business leaders, clients, prospects, advisors, plan
sponsors, and participants.
Develops and leverages the professional network to foster
collaboration across teams to support company-wide initiatives, and
to help the department tackle problems. Works in partnership with
cross-divisional teams and senior leaders.
Mentors and coaches less experienced writers by providing
specific feedback on their copy, story ideas, and interviewing
skills. Provides developmental edits on work done by other
Leads or participates in special projects and perform other
duties as assigned.
A design experience that delivers Vanguard, a recognized
employer of choice, is a leading investment management firm
motivated by a low cost, 100% client focused model. Vanguard
believes that Client Experience is core to continued growth and
success in the marketplace. As such, we are focused on delivering
best-in-class experiences and investor outcomes at speed through
multidisciplinary lab teams fully organized around client
What it takes An undergraduate degree in English, journalism,
marketing, or communications, or an equivalent combination of
training and experience. MBA or professional
certification/designation (CFA, CFP, ChFC, etc.) would be highly
Minimum five years general business experience with experience
in marketing, communications, public relations, and/or journalism
Knowledge of financial markets, investing, mutual funds,
portfolio construction theories, retirement income, and
fiduciary/regulatory environment. Familiarity with the
institutional market and the issues relevant to this market.
Expertise in communication to different audiences across
channels/mediums and styles, including storytelling and
Demonstrated ability to explain complex subject matter in plain
Familiarity with web design, content strategy, market research,
and social media.
Ability to get agreement on story ideas and positioning within a
Ability to work creatively and collaboratively on multiple
Ability to meet deadlines.
Proficient in Microsoft Word, PowerPoint, and Excel.
Strong organizational skills and the ability to meet
Special Factors Vanguard is not offering visa sponsorship for
We are Vanguard. Together, we’re changing the way the world
For us, investing doesn’t just end in value. It starts with
values. Because when you invest with courage, when you invest with
clarity, and when you invest with care, you can get so much more in
return. We invest with purpose – and that’s how we’ve become a
global market leader. Here, we grow by doing the right thing for
the people we serve. And so can you.
We want to make success accessible to everyone. This is our
opportunity. Let’s make it count.
Vanguard’s continued commitment to diversity and inclusion is
firmly rooted in our culture. Every decision we make to best serve
our clients, crew (internally employees are referred to as crew),
and communities is guided by one simple statement: “Do the right
We believe that a critical aspect of doing the right thing
requires building diverse, inclusive, and highly effective teams of
individuals who are as unique as the clients they serve. We empower
our crew to contribute their distinct strengths to achieving
Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to
collaborate and innovate is amplified, and we are united in
delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat
them fairly, and to give them the best chance for investment