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Healthcare Marketing Director

Company: Honeywell International Inc.
Location: Charlotte
Posted on: September 16, 2020

Job Description:

Location 550 South Caldwell Street, 11th Floor, Charlotte, North Carolina, 28202, United States Category Sales, Marketing & Sales Support Job Id req239090

Join a team recognized for leadership, innovation and diversity The future is what you make it.

When you join Honeywell, you become a member of our globalteam of thinkers, innovators, dreamers and doers who make the things that makethe future.

That means changing the way we fly, fueling jets in aneco-friendly way, keeping buildings smart and safe and even making it possibleto breathe on Mars.

Working at Honeywell isn’t just about developing coolthings. That’s why all of our employees enjoy access to dynamic careeropportunities across different fields and industries.

Are you ready to help us make the future?

TheHoneywell Personal Protective Equipment (HPPE) Healthcare Marketing Director isresponsible for developing and executing a comprehensive marketing strategy toexpand the HPPE business in the Healthcare segment. In this capacity, theHealthcare Marketing Director would define the offering requirements, brandpositioning, demand creation strategy and plans, and sales/channel enablementto deliver life-saving personal protective equipment and solutions to our firstresponders around the globe.

TheHealthcare Marketing Director works closely with HPPE Global OfferingManagement to identify critical customer requirements and define distinctiveand differentiated offerings to bring to market in the Healthcaresegment. Additionally, this leader will be responsible for driving acohesive strategy to build the Honeywell brand overall and lead the developmentof programs to engage directly with key decision makers and influencersthroughout the Healthcare ecosystem including but not limited to individuals athospitals, governmental agencies, GPOs and distributors. They also willwork closely with the sales organization creating robust sales enablementtools, target lists, digital campaigns to build the Honeywell brand and createthe foundation for lasting customer relationships and stimulate demand.

Thisrole will be based in Fort Mill, South Carolina.

Key Responsibilities

Develop and lead a high performing team inclusive of product marketing, channel and customer marketing.

Define the requirements for leading offerings to win in the market

Delivering on growth and profitability objectives within the Healthcare segment

Maximizing ROMI through high impact marketing campaigns and programs

Build HON brand in Healthcare through thought leadership and Brand initiatives

Develop high value opportunity targets for the sales organization

Driving demand and lasting customer relationships through the creation compelling marketing programs

Establishing channel programs to extend HON reach into the Healthcare segment

JOB ACTIVITIES

Establish a robust short, medium- and long-term marketing strategy for the HPPE Healthcare business

Partner with sales to directly engage with key strategic customers to understand market, build relationships and win strategic pursuits

Define the partner strategy and program structure to best serve the Healthcare marketplace

Deliver robust, impactful sales and channel enablement tools

Create high impact demand creation to enable growth in the business

Drive strategic messaging, thought leadership and brand building in Healthcare segment

Provide Voice of the Customer to shape offering development

YOU MUST HAVE 8 years of marketing experience

3 years of team leadership

5 + years of Healthcare segment experience

WE VALUE MBA or equivalent business management experience

Strong leadership capabilities including managing geographically distributed teams

Global mindset and experience

Digital B-to-B marketing experience

Ability to work effectively in a highly matrixed environment and deliver results by influencing others

Drive to exceed and win

Additional Information JOB ID: req239090

Category: Marketing

Location: 550 South Caldwell Street, 11th Floor,Charlotte,North Carolina,28202,United States

Exempt

Marketing (GLOBAL) Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

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Join The Talent Honeywell Community Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

Keywords: Honeywell International Inc., Charlotte , Healthcare Marketing Director, Other , Charlotte, North Carolina

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