CharlotteRecruiter Since 2001
the smart solution for Charlotte jobs

Field Marketing Director

Company: Monster Energy
Location: Charlotte
Posted on: September 15, 2020

Job Description:

Position Summary

The Director of Field Marketing’s (DFM) purpose is to ensure the successful planning and execution of marketing programs within Coca-Cola Consolidated, Inc. (CCCI). The DFM is responsible for leading, building, and executing the regional marketing plan that supports growth targets the company establishes. The DFM reports into the EBU Sr Director of Field Marketing and has supervisor authority over the Field Marketing Manager of CCCI. Performance will be judged by consumer Brand relevance, volume, revenue, and share performance.

The DFM will lead the Brand marketing message and manage relationships within CCCI, Retailers and National/Regional Accounts across all sales channels within a specific territory. This will involve collaboration with BUVP’s, Region Managers, Director of Sales, Brand Managers, Sports Marketing, Music Marketing, Gaming, Digital, the National/Regional Account Management teams, and Commercialization Directors.

The DFM will help serve on the EBU CCCI Leadership Team and will set an example of marketing leadership for the entire CCCI team. The DFM will help attract and retain prestige properties within the BU territory and obtain new marketing partnerships within the target markets. This DFM role will also be accountable for developing and executing a unique marketing business plan within budget while elevating others around them.

Essential Job Functions:

• Lead the National Marketing message to the Regional BU Team and CCCI. Establish relationships with our national marketing department to ensure the development of required sales tools and programs.

• Ensure BUVP, Directors, NAM/RAM team, Commercialization, Events, and CET sampling execution follows brand strategy on designed programs.

• Work with other marketing functions, the bottler and Business Unit to lead, develop, oversee, and effectively communicate the marketing plan for the respective region.

• Leverage all national marketing programs relevant in the region to their fullest extent. Examples include: new product launches, national trimester promotions, regional promotions (including but not limited to Supercross, Monster Cup, NASCAR, Monster Jam, MMA, Pro Bull Riding, NHRA, Influencers, Moto GP, F1, X-Games Austin, and X-Games Aspen), and tour & event sponsorships.

• Prioritize locally-developed initiatives to primarily focus on markets with the greatest opportunity.

• Track and ensure the “Local Marketing Fund” and assigned budget is spent in the most effective and efficient manner.

• Manage local sponsorship agreements.

• Actively participate in leading conference calls and quarterly meetings with other FMM’s facilitating communication

& sharing of best practices.

• Champion new product launches, sales incentives, focus periods, and market blitzes in their respective regions with

Commercialization teams

• Audits of P-O-S order activity to ensure execution accountability.

• Work with the Brand team and Sales to develop & implement sales incentive programs, training materials, regional

tradeshow activation, and support for market blitzes and other sales/trade events.

• Work with Brand, Digital, Sports Marketing, Music Marketing, Sales Operations, & Marketing Operations to plan and

communicate event activation, hospitality, and ticket ordering/distribution.

• Additional duties as assigned.

Position Requirements:

• The ideal candidate will have at least 10 years of combined experience in the areas of Field Marketing, Sales and Brand Management in the beverage/packaged goods industry.

• Must have been with the same firm for a minimum of 2-years.

• Must be able to create and execute a comprehensive marketing plan.

• Experience effectively coaching and managing a team of people.

• Must have a strong sense of urgency.

• Must be detail oriented.

• Must be a collaborative team player.

• Must possess effective leadership skills.

• Must be decisive and enforce brand standards.

• Ability to travel 25% of the time.

• Candidate should possess a bachelor’s degree in business or marketing.

• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Monster Energy, Charlotte , Field Marketing Director, Other , Charlotte, North Carolina

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Customer Service Representative - Work from Home - USA
Description: Join our TTEC work from home customerservice representative team if you reside 45 out of 50 states. We cannotaccept applications for residents of CA, CO, HI, IL or NY or outside of the UnitedStates. (more...)
Company: TTEC
Location: Kannapolis
Posted on: 09/18/2020

CDL-A Lease Purchase Truck Driver
Description: CDL-A LEASE PURCHASE TRUCK DRIVER JOBS Earn 120,000 Or More Per Year With Our Lease Purchase Program Let Us Help You THRIVE If you ve made the decision to own your own trucking business, you (more...)
Company: CRST International
Location: Spartanburg
Posted on: 09/18/2020

Truck Driver - CDL Training Provided
Description: CDL or No CDL Doesn't Matter We Train, We Hire-Guaranteed. Whether you need a CDL, Job, or both we have you covered. Refrigerated Trucking is one of the safest bets in the trucking industry
Company: CR England
Location: Spartanburg
Posted on: 09/18/2020


CDL-A Truck Driver - Dedicated - Top Paying Route!
Description: CDL-A DEDICATED TRUCK DRIVER JOBS Dedicated Customer Freight Thrive With The Power Of Red Apply today for one our many CDL-A Dedicated Truck Driver Job opportunities for top pay and weekly home (more...)
Company: Roehl Transport Inc
Location: Kannapolis
Posted on: 09/18/2020

CDL-A Student Truck Driver
Description: CDL or No CDL Doesn't Matter We Train, We Hire-Guaranteed. Whether you need a CDL, Job, or both we have you covered. Refrigerated Trucking is one of the safest bets in the trucking industry
Company: CR England
Location: Spartanburg
Posted on: 09/18/2020

CDL A Truck Driver
Description: Company Driver HOME WEEKLY 71k , Dry Van/Tailgating Freight, Benefits after 30 days Requisition ID: 759 Cardinal Logistics is currently seeking Class A truck drivers in
Company: Cardinal Logistics
Location: Huntersville
Posted on: 09/18/2020

Cardinal Logistics: Cdl-A Dedicated Truck Driver
Description: Company Driver OTR/ Regional Runs Lower 48 Avg Annual 75kRequisition ID: 751CDL-A Dedicated Truck
Company: Cardinal Logistics
Location: Huntersville
Posted on: 09/18/2020

Postmates: Delivery Driver
Description: Postmates has the largest on-demand fleet in the U.S. with 200,000 Postmates, and an equally extensive network of merchants. While some companies try to build a warehouse outside of a city and funnel (more...)
Company: Postmates
Location: Kannapolis
Posted on: 09/18/2020

FT/PT In Home Care Companion
Description: Are you an In Home caregiver who wants to work with friendly clients while receiving competitive pay with flexible schedules that you get to pick We work harder than most caregiving companies out there (more...)
Company: CareInHomes
Location: Hickory
Posted on: 09/18/2020

Class A CDL Dedicated Truck Driver
Description: Hiring CDL-A Truck Drivers for our Dedicated
Company: CR England
Location: Kannapolis
Posted on: 09/18/2020

Log In or Create An Account

Get the latest North Carolina jobs by following @recnetNC on Twitter!

Charlotte RSS job feeds