The Director of Field Marketing’s (DFM) purpose is to ensure the
successful planning and execution of marketing programs within
Coca-Cola Consolidated, Inc. (CCCI). The DFM is responsible for
leading, building, and executing the regional marketing plan that
supports growth targets the company establishes. The DFM reports
into the EBU Sr Director of Field Marketing and has supervisor
authority over the Field Marketing Manager of CCCI. Performance
will be judged by consumer Brand relevance, volume, revenue, and
The DFM will lead the Brand marketing message and manage
relationships within CCCI, Retailers and National/Regional Accounts
across all sales channels within a specific territory. This will
involve collaboration with BUVP’s, Region Managers, Director of
Sales, Brand Managers, Sports Marketing, Music Marketing, Gaming,
Digital, the National/Regional Account Management teams, and
The DFM will help serve on the EBU CCCI Leadership Team and will
set an example of marketing leadership for the entire CCCI team.
The DFM will help attract and retain prestige properties within the
BU territory and obtain new marketing partnerships within the
target markets. This DFM role will also be accountable for
developing and executing a unique marketing business plan within
budget while elevating others around them.
Essential Job Functions:
• Lead the National Marketing message to the Regional BU Team
and CCCI. Establish relationships with our national marketing
department to ensure the development of required sales tools and
• Ensure BUVP, Directors, NAM/RAM team, Commercialization,
Events, and CET sampling execution follows brand strategy on
• Work with other marketing functions, the bottler and Business
Unit to lead, develop, oversee, and effectively communicate the
marketing plan for the respective region.
• Leverage all national marketing programs relevant in the
region to their fullest extent. Examples include: new product
launches, national trimester promotions, regional promotions
(including but not limited to Supercross, Monster Cup, NASCAR,
Monster Jam, MMA, Pro Bull Riding, NHRA, Influencers, Moto GP, F1,
X-Games Austin, and X-Games Aspen), and tour & event
• Prioritize locally-developed initiatives to primarily focus on
markets with the greatest opportunity.
• Track and ensure the “Local Marketing Fund” and assigned
budget is spent in the most effective and efficient manner.
• Manage local sponsorship agreements.
• Actively participate in leading conference calls and quarterly
meetings with other FMM’s facilitating communication
& sharing of best practices.
• Champion new product launches, sales incentives, focus
periods, and market blitzes in their respective regions with
• Audits of P-O-S order activity to ensure execution
• Work with the Brand team and Sales to develop & implement
sales incentive programs, training materials, regional
tradeshow activation, and support for market blitzes and other
• Work with Brand, Digital, Sports Marketing, Music Marketing,
Sales Operations, & Marketing Operations to plan and
communicate event activation, hospitality, and ticket
• Additional duties as assigned.
• The ideal candidate will have at least 10 years of combined
experience in the areas of Field Marketing, Sales and Brand
Management in the beverage/packaged goods industry.
• Must have been with the same firm for a minimum of
• Must be able to create and execute a comprehensive marketing
• Experience effectively coaching and managing a team of
• Must have a strong sense of urgency.
• Must be detail oriented.
• Must be a collaborative team player.
• Must possess effective leadership skills.
• Must be decisive and enforce brand standards.
• Ability to travel 25% of the time.
• Candidate should possess a bachelor’s degree in business or
• Working knowledge in Microsoft Office (PowerPoint, Excel,
Word), Microsoft Outlook, the Internet and social media.
Equal Opportunity Employer/Protected Veterans/Individuals with
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor’s legal duty to furnish information. 41 CFR