Senior Product Marketing Manager

Company: The ABA Rule of Law Initiative
Location: Charlotte
Posted on: September 15, 2020

Job Description:

AvidXchange Charlotte NC, 1210 AVIDXCHANGE LN, CHARLOTTE, North Carolina, United States of America Req #2239

AvidXchange is the industry leader in?automating invoice?and?payment processes?for mid-market businesses. Founded in the year 2000,?AvidXchange?processes over $140 billion transactions annually across its network of more than 600,000 suppliers, transforming the way 6,000 customers in North America pay their bills. AvidXchange is distinguished as a global fintech unicorn and one of the fastest?growing technology companies in the U.S. with 1,400 employees supporting customers across seven office locations. Our employees live by our core values, including “Innovate to Change the Game”, “Passion about Customer Success”, “Win as a Team”, “Play to our Strengths”, and “Have a Blast”. We are on a mission to create something different at AvidXchange. Come join the team!

Job Overview As a Senior Product Marketing Manager, you will be responsible for the strategy and success of go-to-market plans for segments that support our overall growth objectives. In this role you will perform research to define market problems, evaluate new opportunities for the product roadmap, and develop differentiated solution positioning to drive commercial success. You will be a valuable market expert that partners closely with product management and collaborates across teams within our growth organization.

Job Responsibilities § Lead the strategic development and design of integrated go-to-market plans that consider market segmentation, buyer personas, product offerings, and competitive market influences.

§ Define market problems to solve based on through research of buyer/customer needs that will support the commercial success of products in identified market segments.

§ Assess new opportunities by evaluating strategic alignment, segmentation, competitive influences, and customer impact to identify the best market problems to solve.

§ Develop in depth business cases for new product investments that solve valuable market problems and advocate with product management to influence the product roadmap.

§ Develop compelling solution positioning that aligns with buyer personas and highlights value propositions that are competitively differentiated.

§ Plan and drive the launch of new product initiatives to generate awareness, drive adoption, and achieve go-to-market success.

§ Ensure alignment of go-to-market plans across functional areas including demand generation, sales channels, and marcom to maximize effectiveness.

§ Serve as a market expert by synthesizing industry trends, buyer persona needs, win/loss analysis, and competitive influences to provide valuable insights to the business.

§ Collaborate with demand generation and marcom teams to develop positioning and support for programs that drive awareness and demand for our products throughout the sales funnel.

§ Develop valuable sales collateral and tools to support our buyer experience and maximize our win rates.

Required Education, Skills, and Qualification § 5+ years of experience in product marketing and/or product management

§ Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively.

§ Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools.

§ A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance.

§ A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed

Preferred Education, Skills, and Qualification § Bachelor’s Degree in business, marketing, finance, or a similar degree

§ Master’s degree in Marketing highly preferred

§ Experience working for a software/technology or financial services company serving in markets such as real estate, construction, health, financial services, education, retail, services, franchises, and hospitality.

§ Master’s in Business Administration (MBA) Preferred

§ Experience with Pragmatic Marketing or similar frameworks employed by leading product and product marketing teams.

§ Substantive experience with technology solutions in accounting/ERP systems, B2B payments, or in accounts payable/accounts receivable areas.

Not for you? Check out other opportunities To learn more about alternative career opportunities view our current openings that include positions available within our Technology, Talent, Growth, Marketing, and Customer Care teams.

Equal Employment Opportunity Statement AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state and local laws.AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to: veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Job Family Product Management

Job Function Product Marketing

AvidXchange Charlotte NC, 1210 AVIDXCHANGE LN, CHARLOTTE, North Carolina, United States of America

Keywords: The ABA Rule of Law Initiative, Charlotte , Senior Product Marketing Manager, Other , Charlotte, North Carolina