Digital Marketing Strategy Integration

Company: Bank of America
Location: Charlotte
Posted on: April 1, 2026

Job Description:

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions. The Consumer Marketing Strategy & Integration team is looking for a Sr. Marketing Manager who will be responsible for managing a diverse set of activities related to learning agendas, readiness/training, platform integration, and data usage strategy. This position requires strong relationship management skills to interact with senior leadership and managers throughout the organization to deliver against organizational priorities. Responsibilities may include: leadership and management of key routines, development of strategic and tactical plans, and coordination of business activities across the organization. Required Qualifications: 5-7 years experience in marketing, process improvement, project management, risk, operations, data controls, or other similar skills Strong interpersonal communication skills and executive presence, both oral and written Ability to work across various leaders to come up with standard best practices Excellent organization skills and ability to multitask Strong attention to detail Desire to learn about marketing process, platform integration, and data use practices Advanced Office Product suite, specifically Excel and PowerPoint Ability to influence peers and senior leaders Self starter, with desire for continuous improvement Mindset focused on driving enterprise value while managing risk Highly flexible and adaptive to changing business priorities and needs Desired Qualifications: Experience with Adobe Platform product set Experience with first and third party data and marketing applications Strong story telling ability, using data and verifiable resources to back up hypothesis Innovative personality willing to challenge the status quo to drive Enterprise Value Skills: Adaptability Collaboration Product Marketing and Branding Project Management Strategic Thinking Active Listening Analytical Thinking Digital Marketing Oral Communications User Experience Design Business Acumen Coaching Prioritization Solution Delivery Process Written Communications Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent. Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy. Shift: 1st shift (United States of America) Hours Per Week: 40

Keywords: Bank of America, Charlotte , Digital Marketing Strategy Integration, IT / Software / Systems , Charlotte, North Carolina