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Marketing Strategy Senior Lead Consultant - Online Account Opening Marketing Technologies

Company: Wells Fargo
Location: Charlotte
Posted on: January 26, 2023

Job Description:

About this role: Wells Fargo is seeking a Marketing Strategy Senior Lead Consultant to lead end-to-end conversion funnel optimization, with a focus on digital channels for Consumer and Small Business Banking (CSBB). This is a new role within the CSBB Growth Marketing organization. Growth Marketing is responsible for driving new customer and balance growth profitably via effective, integrated marketing strategies. This role will lead a cross-functional team across analytics, technology, digital, product, execution, etc. to identify, implement and enhance digital marketing strategies and capabilities to accelerate new customer growth and deliver customer-obsessed experiences. The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital shopping behaviors, channels, and online platforms. Learn more about the career areas and lines of business at . In this role, you will:

  • Develop and implement comprehensive marketing strategies to improve digital conversion and customer experience
  • Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening
  • Provide performance updates to leadership including C-suite executives
  • Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
  • Collaborate with multiple partners across various teams to drive marketing strategies through technology enhancements
  • Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables Required Qualifications:
    • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications:
      • Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
      • Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
      • Ability to build a test and learn agenda through business case creation and stakeholder prioritization
      • Ability to prepare management-level presentations and influence senior decision makers
      • Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
      • Ability to work independently and prioritize tasks and responsibilities
      • Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important Job Expectations:
        • Ability to travel up to 10% of the time This position is not eligible for Visa sponsorship. Posting Location(s): 301 S Tryon St. - Charlotte, North Carolina 28282 Required locations listed above. Relocation assistance is not available for this position. Pay Range: Salary range is determined by location of the job. May be considered for a discretionary bonus, Restricted Share Rights, or other long - term incentive awards. Please note: Based on the volume of applications received, this job posting may be removed prior to the indicated close date. Benefits:
          • Information about Wells Fargo's employee benefits We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Keywords: Wells Fargo, Charlotte , Marketing Strategy Senior Lead Consultant - Online Account Opening Marketing Technologies, IT / Software / Systems , Charlotte, North Carolina

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