Marketing Strategy Senior Lead Consultant - Online Account Opening Marketing Technologies
Company: Wells Fargo
Location: Charlotte
Posted on: January 26, 2023
Job Description:
About this role: Wells Fargo is seeking a Marketing Strategy
Senior Lead Consultant to lead end-to-end conversion funnel
optimization, with a focus on digital channels for Consumer and
Small Business Banking (CSBB). This is a new role within the CSBB
Growth Marketing organization. Growth Marketing is responsible for
driving new customer and balance growth profitably via effective,
integrated marketing strategies. This role will lead a
cross-functional team across analytics, technology, digital,
product, execution, etc. to identify, implement and enhance digital
marketing strategies and capabilities to accelerate new customer
growth and deliver customer-obsessed experiences. The ideal
candidate is highly quantitative, curious and collaborate with an
innate performance mindset. This person must have a deep
understanding of digital shopping behaviors, channels, and online
platforms. Learn more about the career areas and lines of business
at . In this role, you will:
- Develop and implement comprehensive marketing strategies to
improve digital conversion and customer experience
- Lead complex initiatives, working across different functional
teams, to strategize, plan, and implement new digital marketing
strategies that optimize online account opening
- Provide performance updates to leadership including C-suite
executives
- Review analytical results to make data-driven decisions to
improve production while delivering customer-obsessed
experiences
- Collaborate with multiple partners across various teams to
drive marketing strategies through technology enhancements
- Collaborate and consult with cross enterprise, cross lines of
business, vendor relationships and cross functional resources on
highly complex initiatives to achieve marketing deliverables
Required Qualifications:
- 7+ years of Marketing, Digital Marketing, Digital Platforms
(i.e. Mobile or Social Media) experience, or equivalent
demonstrated through one or a combination of the following: work
experience, training, military experience, education Desired
Qualifications:
- Marketing strategy experience with a focus on end-to-end
customer acquisition through digital channels
- Demonstrated outstanding verbal, written, and interpersonal
communication skills with the ability to present and discuss
information in a way that persuades, educates, and enhances
understanding at all levels
- Ability to build a test and learn agenda through business case
creation and stakeholder prioritization
- Ability to prepare management-level presentations and influence
senior decision makers
- Strong project management skills including the ability to
handle multiple projects concurrently; must thrive in a fast-paced
environment
- Ability to work independently and prioritize tasks and
responsibilities
- Ability to work and influence successfully within a matrix
environment and build effective business partnerships across all
organizational levels, where flexibility, collaboration, and
adaptability are important Job Expectations:
- Ability to travel up to 10% of the time This position is not
eligible for Visa sponsorship. Posting Location(s): 301 S Tryon St.
- Charlotte, North Carolina 28282 Required locations listed above.
Relocation assistance is not available for this position. Pay
Range: Salary range is determined by location of the job. May be
considered for a discretionary bonus, Restricted Share Rights, or
other long - term incentive awards. Please note: Based on the
volume of applications received, this job posting may be removed
prior to the indicated close date. Benefits:
- Information about Wells Fargo's employee benefits We Value
Diversity At Wells Fargo, we believe in diversity, equity and
inclusion in the workplace; accordingly, we welcome applications
for employment from all qualified candidates, regardless of race,
color, gender, national origin, religion, age, sexual orientation,
gender identity, gender expression, genetic information,
individuals with disabilities, pregnancy, marital status, status as
a protected veteran or any other status protected by applicable
law. Employees support our focus on building strong customer
relationships balanced with a strong risk mitigating and
compliance-driven culture which firmly establishes those
disciplines as critical to the success of our customers and
company. They are accountable for execution of all applicable risk
programs (Credit, Market, Financial Crimes, Operational, Regulatory
Compliance), which includes effectively following and adhering to
applicable Wells Fargo policies and procedures, appropriately
fulfilling risk and compliance obligations, timely and effective
escalation and remediation of issues, and making sound risk
decisions. There is emphasis on proactive monitoring, governance,
risk identification and escalation, as well as making sound risk
decisions commensurate with the business unit's risk appetite and
all risk and compliance program requirements. Candidates applying
to job openings posted in US: All qualified applicants will receive
consideration for employment without regard to race, color,
religion, age, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran. Candidates
applying to job openings posted in Canada: Applications for
employment are encouraged from all qualified candidates, including
women, persons with disabilities, aboriginal peoples and visible
minorities. Accommodation for applicants with disabilities is
available upon request in connection with the recruitment
process.
Keywords: Wells Fargo, Charlotte , Marketing Strategy Senior Lead Consultant - Online Account Opening Marketing Technologies, IT / Software / Systems , Charlotte, North Carolina
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