Senior Healthcare Digital Strategist
Company: Perficient, Inc.
Location: Charlotte
Posted on: February 25, 2021
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Job Description:
OverviewWe are currently looking for a Senior Healthcare Digital
Strategist for our Digital Health Solutions Business Unit. This job
can be based in our Somerville, MA, location or remotely from any
locaton in the continental US.Our Digital Health Solutions practice
empowers health systems to be on the leading edge of consumer
experience by transforming every digital touch point along the
patient journey. We design, develop, and measure effective digital
marketing programs, keeping in mind that every health system has
its own unique business goals and marketing challenges. We are a
fast-paced, innovative team and we take pride in the quality of our
people as well as our work. We are a relationship based and people
focused environment. We are committed to creating a welcoming and
rewarding workplace for clients and employees alike.The RoleWe help
healthcare organizations develop digital solutions to address
business problems. As a Senior Strategist, you will work with
hospitals, health plans, and similar organizations to develop
customer-centric digital solutions that deliver ROI. You will
define audience needs through interviews and use that data to
develop personas and customer journey maps to tell the story of the
healthcare consumer experience. You will conduct competitive
analyses and surveys; work with client stakeholders to develop
KPIs, and present your strategic recommendations to clients. You
will guide healthcare organizations to develop long-term digital
marketing growth plans and help position them innovatively in their
markets. With the support of our Director of Strategy, your
insights and strategies will continue to mature our discipline and
your guidance will inspire our clients to reach their full
potential.Responsibilities* Lead clients through strategic
discovery:* Conduct stakeholder interviews to build personas and
journey maps, and to understand the nuances of specific audience
sectors. * Understand and use client data to create effective
stories that demonstrate value. * Ask "have you thought about
this?" questions - unlock opportunities to expand clients'
strategy. * Collaborate with the Accounts team to direct and set
clients' strategy. * Create a culture of service excellence,
understanding our clients' needs and advocating for their
perspective in internal meetings. * Develop site structure,
navigation and full sitemaps for clients. Deliver Valuable Strategy
Offerings* Plan and direct strategy work plans that identify and
meet clients' needs and integrate Perficient digital healthcare
services. * Develop monthly or quarterly client strategy reports or
workshops to continuously raise the bar for clients' strategy. *
Create executive reports and scorecards to demonstrate your
strategy recommendation. * Review client proposals and SOWs and
present to clients on ROI, vision, and executive reporting. Build
Our Internal Strategies* Collaborate with our Director of Strategy
and internal creative teams to build reusable client offerings. *
Stay up-to-date with changing technology and leverage the evolving
Perficient digital healthcare service catalog for our clients.
QualificationsIdeally, you will have worked with healthcare
clients, particularly hospitals, in the past. If not, you have a
solid background in leading client strategy sessions and have a
passion for improving the healthcare experience.This role is just
right for you if you have:* 5+ years' experience developing digital
marketing strategy plans, agency experience preferred. * 2+ years'
experience with healthcare systems or healthcare-focused industry.
* The ability to provide thoughtful and thought-provoking delivery
of complex and personalized strategies that build clients'
confidence and pique their interest for more. * Expert ability to
produce thoughtful journey maps, personas, competitive analyses,
and scorecards. * The ability to reproduce a catalogue of solutions
for client needs and maintain a general understanding of all things
digital. * Talent in building relationships, leveraging
collaborative relationships to achieve objectives. * An innate
ability to identify digital trends, predict their impact, and
preemptively provide strategic solutions for clients. * An
insatiable desire to learn and passion to improve the lives of
patients. * Completed a bachelor's degree in a relevant discipline;
advanced degrees always welcomed. Perficient full-time employees
receive complete and competitive benefits. We offer a collaborative
work environment, competitive compensation, generous work/life
opportunities and an outstanding benefits package that includes
paid time off plus holidays. In addition, all colleagues are
eligible for a number of rewards and recognition programs.
Encouraging a healthy work/life balance and providing our
colleagues great benefits are just part of what makes Perficient a
great place to work.More About PerficientPerficient is the leading
digital transformation consulting firm serving Global 2000 and
enterprise customers throughout North America. With unparalleled
information technology, management consulting and creative
capabilities, Perficient and its Perficient Digital agency deliver
vision, execution and value with outstanding digital experience,
business optimization and industry solutions.Our work enables
clients to improve productivity and competitiveness; grow and
strengthen relationships with customers, suppliers and partners;
and reduce costs. Perficient's professionals serve clients from a
network of offices across North America and offshore locations in
India and China. Traded on the Nasdaq Global Select Market,
Perficient is a member of the Russell 2000 index and the S&P
SmallCap 600 index.Perficient is an equal opportunity employer and
all qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national, origin,
disability status, protected veteran status, or any other
characteristic protected by law.Disclaimer: The above statements
are not intended to be a complete statement of job content, rather
to act as a guide to the essential functions performed by the
employee assigned to this classification. Management retains the
discretion to add or change the duties of the position at any
time.IMPORTANT INFORMATION: Applicants should ensure that their
e-mail settings will receive e-mail from the iCIMS system
otherwise, you could miss critical communications related to your
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Keywords: Perficient, Inc., Charlotte , Senior Healthcare Digital Strategist, Healthcare , Charlotte, North Carolina
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