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Account Director

Company: ConsumerTrack
Location: Charlotte
Posted on: July 15, 2019

Job Description:

ConsumerTrack is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites. Learn More About What We Do We are looking for an accomplished Account Director who has had success working directly with major brands and ad agencies in the digital marketing space. In this role, you will develop deep relationships to bring on new business & grow the accounts of our existing portfolio of clients. Manage a book of financial client revenue, made up of existing accounts and a select number of prospects which the the Account Director will partner with management in pursuing. This hire will meet and exceed monthly revenue targets with a high level of new sales and up-selling sales activity. Conduct regular calls and face-to-face meetings (office visits, lunches, networking, and entertaining) with top ad agencies and brands directly to educate prospective clients on our direct response, customer acquisition, content, sponsorships and video advertising services. Work with financial clients on a daily basis to ensure a high-level of client satisfaction while thoroughly understanding KPI s and ensuring goal achievement Produce analyses and recommendations to optimize performance as part of a regular review cycle with managed clients Envision and own strategic account plans to drive growth of performance of campaigns Negotiate growth of monthly/quarterly/yearly budgets by recommending new initiatives, products, and optimizations Leverage creative and marketing knowledge to work with clients in developing new strategies with creative and landing page testing Identify digital trends and lead digital education for clients and internal staff on strategic digital initiatives drawing on your knowledge of Strategy, Mobile and Technology. Partner with internal teams to: Facilitate onboarding of new clients Keep abreast of products, industry pricing, competitive trends in display, mobile, video and digital sales industries. Potential travel to clients, prospects, industry conferences and events when productive. Monitor and analyze reporting, provide key insights/learnings to clients, and identify opportunities to enhance existing digital marketing programs. Coordinate technical, legal, tracking, trafficking and creative requirements.

Keywords: ConsumerTrack, Charlotte , Account Director, Executive , Charlotte, North Carolina

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