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Business Activation Manager - North Carolina

Company: The Judge Group
Location: Charlotte
Posted on: November 19, 2023

Job Description:

Our client is currently seeking a Business Activation Manager - North Carolina.
Based remotely in NC with ability to travel to retailers 20% of the time (some overnights).
This is a hybrid sales/brand marketing/retail marketing blended background with strong analytical capabilities and customer facing training/new products presentation.
Extremely generous and lucrative bonus program (on top of base salary) which has paid out at 200% many years; company car program and excellent benefits!Job Title: Business Activation Manager- North Carolina RegionJob Summary: They are seeking a motivated individual to lead and guide their company's initiatives in marketing, merchandising, training, and in-store experience (Retail Edge) to drive positive changes and foster business growth. As the key driver of their Retail Edge program, you will be responsible for developing and executing a strategic plan to enhance the retail customers' effectiveness at driving and converting traffic. Additionally, you will provide mentorship and collaborative support to sales representatives in the field, while working closely with the assigned Regional Sales Director (RSD) and Field Sales Manager (FSM). This is a remote position that can be based in any location within the region.What You'll Do (Essential Duties and Responsibilities): Facilitate internal Retail Edge trainings with the objective of elevating the Regional Sales team proficiency in a measurable way:--- Collaborate with Region Leadership (RSD and FSM) to establish measurable Retail Edge competency goals for the Regional Sales team.--- Evaluate the Retail Edge proficiency of each Account Manager and develop a strategic plan to enhance their confidence and utilization of Retail Edge.--- Conduct virtual trainings, facilitate small group sessions and division meetings, as well as one-on-one coaching to guide Account Managers on essential Retail Edge best practices and performance objectives.--- Support regional reps in strategic planning by preparing for upcoming retail meetings.--- Participate actively in Regional staff calls and Regional leadership calls.--- Monitor and assess the Regional team's expertise in Retail Edge, tracking and measuring their capabilities on a year-over-year basis.--- Provide feedback to Field Sales Manager (FSM), Regional Sales Director (RSD), and Director of Activation & Analytics (DAA) on Account Manager performance in Retail Edge deployment.--- Conduct end-of-year Retail Edge reviews, highlighting Account Managers' accomplishments, for FSM, RSD, and DAA.--- Collaborate with Retail Edge solution owners to customize content that aligns with Regional needs and priorities.Drive business growth and create positive impact externally by supporting reps in field to help them influence at retail--- Demonstrate strong thought leadership in developing advertising strategies and creative campaigns that effectively promote the company's brands and enhance Retailers brand recognition.--- Utilize shopper, customer, and category insights to develop comprehensive marketing, merchandising, training, and in-store plans for assigned Retailers on an annual basis.--- Travel approximately 15 days per quarter many of which will be overnights for Retailer-facing meetings, where you will collaborate with customers to create plans, present insights, and effectively communicate and sell-in solutions.--- Monitor and measure account-level results, capturing best practices based on key performance indicators (KPIs) defined by Regional leadership.--- Analyze sales history, providing insights and identifying factors contributing to variances between sales and forecast, in order to support key projects.--- Serve as the voice of the field and retailers, contributing to the development of content for the Retail Edge program.--- Collaborate closely with brand management, consumer marketing, and sales teams to ensure alignment of brand objectives.--- Utilize cross-functional expertise and establish strong relationships with Retail Edge vendors to drive successful outcomes at the Regional level.What You'll Need (Qualifications):--- Bachelor's Degree preferred--- 3+ years of sales or marketing experience
--- Strong foundational level of marketing understanding, knowledge, and capability
--- Strategic and executional expertise --- Strong group facilitation skillsets--- Dynamic Public speaker--- Excellent verbal communications skills--- Proven success at managing account relationship--- Executive presence --- Strong business acumen--- Organized and results-orientedPlease send qualified resume to:

Keywords: The Judge Group, Charlotte , Business Activation Manager - North Carolina, Executive , Charlotte, North Carolina

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