Digital Marketing Manager
Company: Grubb Properties
Location: Charlotte
Posted on: March 19, 2023
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Job Description:
ID: CORCOMMAN012423Location: Charlotte, NCDepartment:
MarketingTITLE: Digital Marketing Manager / Sr Manager, Grubb
Properties
CLASSIFICATION: Full-time
DEPARTMENT: Marketing
REPORTS TO: Head of Corporate Communications
Position Summary:
Grubb Properties (www.grubbproperties.com), a 60-year old
U.S.-based real estate development and management business, is
seeking a talented, curious and motivated Digital Marketing Manager
/ Senior Manager to oversee and manage our digital channels and be
the 'expert voice' on how we evolve our web and digital
strategy.
This position will manage, build, and implement the overall digital
marketing strategy with input from the team and external partners.
They will manage the digital experience, increasing relevant
visitor traffic and capturing and analyzing data on channel
performance The digital manager will develop, execute, analyze and
optimize demand and lead generation programs via our digital
platforms and be a key team member with high visibility. Primary to
success will be passion for all things digital and the experience
they can create with all our audiences.
Responsibilities:
Website / Digital Platforms
Manage external partners on website updates (Drupal CMS),
maintenance, SEO, site builds and navigation
Track user engagement and recommend strategies and updates to keep
the platform fresh, including adding functionality and tools to
improve user experience and results
Manage SEO with external partner to ensure capture of qualified
leads
Manage, track and report on digital marketing channel performance
through ROI, attribution, and conversion reporting
Partner with team on development of marketing campaigns and build
digital assets including landing pages, forms, email templates in
HubSpot, and automation workflows
Research and monitor competitors' digital marketing activity to
ensure we are differentiated and keeping pace
Research new trends and attend training and conferences to stay up
to date on digital marketing technology and tools
Marketing and relationship management
Manage and report on marketing automation platform HubSpot,
including landing pages, email marketing, reporting/dashboard
structure, automation, audience segmentation form/lead generation,
CRM integration, and more.
Lead Generation
Conceptualize, create, and execute digital aspects of multifaceted
campaigns on both owned and earned channels focused on lead
generation and customer growth, including fostering Marketing
Qualified Leads into the active sales pipeline
Manage and create email marketing campaign assets, strategies, and
reporting to optimize views, asset downloads, and responses to
'call to action' requests
Contribute to the robust data analytics model to track campaign and
channel success
Continuously improve campaigns and operational activities by
leveraging industry best practices and new techniques and keeping
an eye on competitor advances
Knowledge/Critical Skills:
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
Bachelor's Degree in related discipline preferred
Five to seven years of digital marketing/sales experience
Mandatory experience with HubSpot or similar, desired experience
with Drupal,
2+ years in data analytics and performance reporting
Digital experience in building/managing lead generation marketing
campaigns, nurture programs, pipeline facilitation and ultimate
prospect conversion
Proven experience working with digital tools and analytics packages
such as Google analytics, email marketing platforms, marketing
automation, user segmentation, CRM tools and SEO expertise
Skilled in MS Office suite
Exceptional verbal, written communications skills
Ability to collaborate, work with speed and across functions
Ability to successfully prioritize and manage multiple projects
simultaneously
Knowledge in survey programs a plus
Experience managing external vendors a plus, and in particular
offshore vendors
Results oriented, driven to succeed
Physical Demands/Environmental Factors:
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. The work environment
characteristics described here are representative of those an
employee encounters while performing the essential functions of
this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
Works under moderate supervision
Combination of working remotely and in the office setting of our
Charlotte HQ
Critical features of this job are described under the previous
headings. They may be subject to change at any time due to
reasonable accommodation or other reasons. This job description
does not list all the duties of the job. You may be asked by
supervisors to perform other non-essential assignments and duties.
You will be evaluated in part based upon your performance of the
tasks listed in this job description.
MANAGEMENT HAS THE RIGHT TO REVISE THIS JOB DESCRIPTION AT ANY
TIME. THE JOB DESCRIPTION IS NOT A CONTRACT FOR EMPLOYMENT, AND
EITHER YOU OR THE EMPLOYER MAY TERMINATE EMPLOYMENT AT ANY TIME,
FOR ANY REASON, WITH OR WITHOUT NOTICE.
pm22PI208345704
Keywords: Grubb Properties, Charlotte , Digital Marketing Manager, Executive , Charlotte, North Carolina
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