Marketing Manager

Company: SPECTRUM
Location: Charlotte
Posted on: June 26, 2022

Job Description:

At a glance:

• Are you a growth-motivated marketing expert enthusiastic about developing and maintaining databases and reports to support innovative and enticing marketing campaigns?
• Can you commit to a leadership position driving insightful and actionable analytics to improve marketing and sales performance?
• Do you desire an influential role in shaping the image of a technology leader?Our company:
  
  At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
  
  Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
  
  Highlights:
  
  As the Senior Marketing Manager, you enhance profitable revenue and operating efficiencies through client acquisition and migration for all telecommunications products across the enterprise portfolio. You combine your strong project management skills with knowledge of client needs to craft reports and analyses that track results of marketing campaigns from ideation through final reporting development.
  
  You promote Marketing throughout the organization by collaborating with senior leadership and boundary partners to incorporate targeted strategies. You have a keen ability for identifying roadblocks and overcoming obstacles to increase growth while reducing marketing costs. You successfully complete projects through decisive leadership and the coordination of internal and external resources. You report directly to the Senior Manager of Performance Analytics for goals, guidance and assistance.
  
  Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.What you will do:
    • Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience.
    • Achieve marketing objectives by leading a cross-functional team to manage multiple marketing functions from ideation through final reporting, including marketing campaigns, lead generation, marketing operations and analysis, marketing technologies, client lifecycle management and brand and content test cycles.
    • Drive revenue by developing, maintaining and communicating marketing programs for all products, offers and geographic areas while managing change control.
    • Partner with relevant boundary partners and external vendors to determine targets and schedules, strategize and implement programs, ensure flawless execution and analyze campaign performance across key metrics.
    • Enhance profitable revenue by driving marketing efficiencies and effectiveness and managing the marketing budget, return on investment (ROI) and cost per connect.
    • Research the current market through communication with internal and external research groups, industry organizations and other expert sources.
    • Perform additional duties related to the position as assigned.Required keys for success:
      • Eight or more years of marketing experience.
      • Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
      • Prioritization and organizational skills with the ability to manage all phases of a large project from beginning to end with sufficient autonomy.
      • Ability to work with all levels of an organization, different disciplines and varying degrees of technical and business experience.
      • History of showing sound judgment and initiative to accomplish job duties and resolve issues while working under pressure.
      • Proven ability to maintain company and client confidentiality.
      • Confidence when conducting formal presentations to management on issues or findings.
      • Track record of analyzing and interpreting data to make recommendations based on analysis and expertise.
      • Detail-oriented balanced with the ability to think strategically.
      • Highly developed capacity for teamwork with the ability to foster and manage change.
      • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
      • Effective written and spoken English communication skills with all levels of an organization.How you will stand out from the crowd:
        • Three or more years of experience loading and cleansing data.
        • Knowledge of telecommunications products and services.
        • Experience working in a Teradata environment.
        • Knowledge of report design in Tableau.
        • Ability to extract meaningful and actionable insights from large and complex data sets.
        • Track record of summarizing findings into formats easily consumed by non-technical clients and leadership.Your education:
          • Bachelor's degree in business, finance or a related field, or an equivalent combination of education, training and experience (required).
          • Master's degree in a related field (preferred).
            MGN380 311586 311586BR

Keywords: SPECTRUM, Charlotte , Marketing Manager, Executive , Charlotte, North Carolina