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Director of Sales and Marketing - Independent & Assisted Living

Company: Bridge Senior Living
Location: Charlotte
Posted on: January 16, 2022

Job Description:

COVID-19 Update:
Bridge Senior Living currently requires that all new associates receive the complete COVID-19 vaccine within 50 days after date of hire, subject to religious and medical accommodations as applicable.

Position Overview:
The Director of Sales and Marketing is responsible for driving top line revenue for the community by maintaining and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets. This includes oversight of internal and external marketing efforts; direct selling, lead generation and the overall sales performance for the community.


1. Support mission, vision, and goals of the organization, upholding and promoting company culture and vision.
2. Functions as a member of the leadership team to support and promote the vision, mission and culture of the company.
3. Maintains compliance with all applicable rules, regulations and guidelines.
4. Personally accountable for direct selling, achieving quotas/ ratios and maintaining personal lead data base.
5. Maintains an accurate, and up-to-date YARDI database according to the guidelines established by the home office.
6. Supports and motivates direct reports to achieve and exceed occupancy and revenue goals established by the company.
7. Ensures the product, services, and fee structure is accurately represented.
8. Develops and implements strategic monthly, quarterly and annual marketing plans in cooperation with the VP of Sales.
9. Participates in weekly marketing meeting with supervisor, sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning and success celebrations.
10. Responsible for completing all required marketing reports, forecast, projections, marketing meeting report and pre-tour agendas and ensures equal distribution of leads.
11. Supervises, schedules, orients and trains direct reports on policies and procedures; monitors their effectives, coaches, evaluates performance, and holds team accountable for results.
12. Assists in development of annual marketing plan, staffing plans, advertising strategy, and departmental budget.
13. Maintains a strong knowledge of all competitors, services provided, rates and an updated competitive analysis.
14. Designs and implements monthly and/or quarterly professional and resident referral activities, lead generation and advancement events in coordination with other staff members.
15. Supervises the move-in program to ensure apartment readiness, and coordination between new residents, their families and community team.
16. Provide open, honest, and candid conversations with supervisor and home office on road blocks or areas of concern.
17. Responsible for the supervision, effectiveness, and accountability of the outside business development activities.
18. Attends all required community in-service trainings, and participates in company training programs both on line and in person as required.
19. Continues to develop job related knowledge, skills and abilities by participating in continuing educational opportunities for personal growth and development.
20. Utilizes only approved rate incentives according to the structure and conditions provided by the home office.
21. Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.
22. Obtain and demonstrate knowledge of the Discover Your Spark Lifestyle and Wellness philosophy and its inherent core values. Support and participate in Discover Your Spark (e.g., assist with feedback groups, assist in new initiatives, encourage Residents and act as champions of fun).
23. Performs other duties as requested and assigned.


  • Combination of education and/or experience equivalent to graduation from an accredited college or university, with major work in marketing or related field
  • Valid driver's license in the state of residence (and liability insurance) to use personal vehicle for Marketing travel.
  • At least 3 years of progressively responsible work experience in sales and marketing in senior living, healthcare or related field preferred.PREFERRED SKILLS:
    • Ability to follow written and oral instructions and possess excellent written/verbal communication skills in English. Excellent interpersonal and leadership skills to effectively communicate and train on the systems and processes. Ability to explain current monthly service fee structure and basic mathematical skills. Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion, flexibility and adaptability. Ability to perform duties with consideration for Residents' rights at all times and demonstrate integrity and discretion in the care of Residents and in handling their personal information. Must be a self-starter, attentive to detail and possess excellent organization skills. Ability to manage, supervise, coach and motivate others and build teams. Must be able to work with little supervision and maintain a positive attitude and approach to new ideas, changes and improvements. Effective sales, leadership and presentation skills including public speaking and group presentations.
    • Marketing planning and analysis. Knowledge of practices and procedures, laws, regulations and guidelines pertaining to senior living care. Strong computer skills and proficient in Microsoft Office (Word, Excel and Power Point). Ability to learn and utilize Yardi Lead Management software. Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.What You Can Expect From Us:
      • Competitive pay
      • Excellent Benefits
      • Multiple bonus opportunities
      • Continued education and training to advance your career
      • The friendliest leaders and teammates to help you along the wayBridge Senior Living is an Equal Opportunity Employer:
        Bridge Senior Living is an equal opportunity employer. We are united by our pillars to Show Love, Exceed Expectations, and Serve with Purpose. We celebrate diversity and are committed to creating an inclusive environment where all associates have the opportunity to achieve their highest potential.

        Why You Should Join Bridge Senior Living:
        If you are looking for a work-family on a mission to provide the best care to the seniors in our community - we are the right place for you! Bridge Senior Living (BSL) is the premium brand in Senior Living with 27 communities across 16 states. We have been enriching the lives of seniors for more than 15 years, and we are looking for compassionate team members who share our values: Show Love, Serve with Purpose, and Exceed Expectations.

        Indeed Sponsor Code:

Keywords: Bridge Senior Living, Charlotte , Director of Sales and Marketing - Independent & Assisted Living, Executive , Charlotte, North Carolina

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