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Advanced Analytics Director

Company: Parker And Lynch
Location: Charlotte
Posted on: January 16, 2022

Job Description:

Director of Advanced Analytics will be responsible for leading a team of analysts and data scientists to provide best in class marketing and customer-driven analytics that continually test and optimize investments. This role will be integral with brand teams in providing a proactive analytic roadmap and a test/learn agenda. This role will be the primary face to the business and must have strong business acumen and the ability to translate business questions into analytic problems into relevant and actionable business actions. Responsibilities:

  • Lead and develop team of 4-6 analysts and data scientists and help to scale their influence across the business
  • Provide leadership for overall management of analytic projects
  • Collaborate with internal and external stakeholders to understand business situations and develop data driven insights to optimize investments
  • Develop sound analytic approaches to solving business problems, provide thought and execution leadership for an enterprise analytic roadmap
  • Provide hands-on test & learn expertise to deliver best in class measurement frameworks
  • Provide hands-on analytic expertise to deliver high quality and relevant analytics (descriptive, predictive, and prescriptive) that have a measurable impact to the business
  • Use customer behavior and lifecycle data to drive loyalty, long-term customer health, and to maximize customer engagement across a portfolio of brands
  • Integrate analytic findings, implications, and insights into high impact business-facing recommendations
  • Manage project requirements, analytic plans, SOWS, timelines, and other related materials for the management of deliverables Qualifications:
    • Masters Degree in Computer Science, Statistics, Advanced Analytics, Mathematics or relevant field
    • 10 years of hands-on descriptive and advanced analytics and data mining techniques across disparate customer and marketing databases
    • Strong domain expertise in Marketing, CRM & Pricing, Membership/Subscription Analytics preferred
    • 5 years of a successful track record in managing teams, with excellent coaching and mentoring skills
    • Proven experience influencing a business or marketing strategy through the application and management of advanced analytic techniques and data driven solutions
    • Proven experience measuring the business impact of analytic recommendations
    • Hands-on experience with various data modeling techniques (linear/logistic regression, ANOVA, ARIMA, Clustering, time series, machine learning)
    • Strong command of advanced data analysis tools and software (R, Python, SAS, etc.), and querying languages (SQL)
    • Hands-on experience working within cloud-based big data environments (AWS, Google Cloud)
    • Strong planning, priority setting, and project management skills to manage multiple projects and resources
    • Highly effective at cultivating relationships across diverse teams (statistical and technical teams as well as key business partners)by Jobble

Keywords: Parker And Lynch, Charlotte , Advanced Analytics Director, Executive , Charlotte, North Carolina

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