Digital Marketing Manager

Company: iOrthoBIOLOGIX
Location: Charlotte
Posted on: November 23, 2021

Job Description:

Digital Marketing Manager Job SummaryOur company is a state-of-the-art, innovative, and fast-paced Orthopedic and Sports Medicine Medical Center. We are looking to take the next steps as a Company and to do so we need a dedicated, talented and experienced Digital Marketing Manager. This individual will need to be able to work on-site and pose new and exciting ideas while addressing any issues that may arise.This will be a full-time position located at our State of the Art Center in Charlotte, NC. We would be open to someone being offsite 1 day per week.The ideal candidate will be someone who is creative, responsible, hard working, dedicated, able to work in a fast pace, ever changing environment and fascinated about Orthopedic Stem Cell treatments.If you have previously applied for this position and were not contacted or feel like you are an excellent candidate for the position, you are encouraged to re-apply.Responsibilities :Develop, implement and execute google Ad Words campaigns while monitoring to ensure continual improvement and/or new leadsProvide detailed input into budget and monthly forecasts for paid search, paid social, and display ads. Measure and optimize our paid marketing traffic and conversionsMake recommendations and implement optimization of campaigns including keyword structure, bid types, landing pages, copywriting, design, etc.Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us aheadAggressive SEO optimizationWebsite improvement and developmentPlan and coordinate all marketing efforts not limited to digital marketing. Such as coordinating our On-Site Seminars, producing physical media such as flyers, brochures, business cards, etcPlan and coordinate photo and video productionRequirements :In-depth knowledge of the various paid marketing channels and technologies, including paid search, PPC, retargeting, and social network advertisingExpert with Google AdWords, including managing campaigns such as display and video.Expert with various social media outlets, such as YouTube, Facebook, etcExpert with remarketing and targetingExpert understanding of GeofencingExpert with SEOExpert with Website improvement and developmentExperience handling online marketing budgets and forecasting/reporting results5 years of direct marketing experienceOptional but helpful: Able to produce graphic mediaSkilled at generating graphical mediaPhotography/Videography experienceExperience with handling newsletter/email marketing campaignsBenefits: 12 vacation days to start, all major holidays paid time off, quarterly bonus based on performance, frequent catered lunches and team-building events, Company-owned Apple Laptop, Health insurance covered at 50% by the employer (employee can add vision and dental). Life insurance paid at 100% by employer, Scrubs, iOBX branded attire, Business cards.Compensation commensurate with experience/ability level and will be competitive.Job Type: Full-timePay: $80,000.00 - $130,000.00 per yearBenefits:Dental insuranceFlexible scheduleHealth insuranceLife insurancePaid time offProfessional development assistanceVision insuranceSchedule:Monday to FridayEducation:Bachelor's (Preferred)Experience:PPC/AdWords: 3 years (Preferred)Work Location: One location

Keywords: iOrthoBIOLOGIX, Charlotte , Digital Marketing Manager, Executive , Charlotte, North Carolina