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Business Development Manager

Company: MSIGHTS
Location: Charlotte
Posted on: February 25, 2021

Job Description:

Position OverviewThe Business Development Manager (BDM) is within our global sales team and has a deep understanding of marketers who work within FORTUNE 1000 companies. Ideal candidates have experience selling marketing technology (martech), adtech, and/or marketing services. A proven track record in building a long-term sales plan is important, as well as the ability to build and cultivate key prospect relationships, identify business opportunities, and negotiate and close business deals. The BDM will find potential new clients, present to them, and ultimately convert them into clients. Throughout the sales cycle, the BDM will complete prospect research, keep current on industry news/events, prepare proposal materials, coordinate and execute product demos via screen share, help prepare marketing materials like presentations, prepare proposals, etc. Because this position is critical to building our sales pipeline, the BDM requires a great capacity to take initiative. The BDM position will be a quota-carrying role after 3 months of company / product ramp-up.Responsibilities* Develop a complete understanding of the MSIGHTS Platform and how to communicate features/benefits to a marketing-focused professional within FORTUNE 1000 companies. Target audience includes product marketing, marketing communications, insights, analytics, and marketing procurement professionals.* Build a prospect pipeline from reading industry news/publications, attending conferences and events, plus networking using tools like LinkedIn and MSIGHTS prospect database.* Lead efforts to respond to Requests for Proposals (RFPs) including identifying Subject Matter Experts and other resources, establishing and managing assignments, editing and review, and distribution of final proposal documents.* Compile standard proposal content, templates, process/training documents and other sales-related content. This includes helping to maintain a sales support library of proposals, RFPs, template documents, etc.* Prepare detailed activity updates within the company's CRM / Sales Platform (HubSpot, and keep our sales pipeline always current and updated.* Help build outbound email programs to drive new prospects and build relationships with existing contacts. This includes identifying content topics that will resonate with our different prospect groups.* The position does not include upselling or renewing current clients. Rather, the BDM is exclusively focused on acquiring new clients.Qualifications* A proactive approach to identifying and solving problems/managing projects all with a high attention to detail.* Successful candidates want responsibility and thrive in working with macro direction because it allows them to show their creative-thinking skills.* Excellent communication, organizational, listening, and interpersonal skills. You need to be very comfortable on the telephone and be ready to talk to prospects every day.* Basic knowledge of document formatting and desktop publishing techniques.* Excellent business writing and presentation preparation skills.* A strong working knowledge of MS Office (Excel, Word, PowerPoint and Access) is essential. CRM,, HubSpot, and/or other cloud application user experience is a plus.* Proven and documented track record of success calling on MSIGHTS core target market and key decision makers. * Bachelor's Degree or equivalent with a minimum of 5-years related experience in martech, adtech, business intelligence, analytics, advertising, media, and/or digital agencies.* Willingness to travel (estimated at 25%).Powered by JazzHRl63SD5qjWJ

Keywords: MSIGHTS, Charlotte , Business Development Manager, Executive , Charlotte, North Carolina

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