Digital Marketing Manager - Charlotte
Company: Sonic Automotive
Location: Charlotte
Posted on: February 24, 2021
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Job Description:
Job DescriptionSonic Automotive's Digital Marketing Team is a
progressive marketing team evolving with digital marketing trends
and implementing full life-cycle digital marketing campaign
solutions for the 100 plus dealerships they support. The team is
looking for a passionate Digital Marketing Professional to join
their team!The Digital Marketing Analyst will be responsible for
working within Sonic's digital marketing platform to develop
strategies and execute those strategies for Sonic Automotive's
dealerships.The Digital Marketing Analyst Will Work Closely With*
Key internal tools to design, execute, and monitor/measure the
performance of stores & campaigns across digital & social channels*
Internal and external digital channel managers (e.g. Regional
Marketing Managers, social, CRM, search, websites & content, 3rd
party programs, etc) to set strategy and then optimize the
performance of each channel to drive lead generation sufficient to
achieve sales & service targets* Leadership teams to set and
measure retail website goals, sales, budget expectations, and
overall multi-channel digital marketing strategy &
performanceResponsibilities* Develop and implement sustainable
strategies to drive incremental growth in quality traffic &
conversions from dealership websites, search marketing, Social
Media, CRM, etc.* Be the subject matter expert of Sonic
Automotive's digital marketing partner platform(s), process, and
approach. * Develop and maintain working relationships with the
in-market Regional Marketing Managers ensure alignment to business
needs* Develop, manage, and deliver multi-channel digital marketing
campaigns using the Sonic Automotive marketing partner platforms*
Measure and report on all key metrics associated with owned digital
marketing campaigns* Pro-actively identify digital marketing
traffic opportunities to drive sales and service quality traffic to
the Sonic dealerships.* Track site & page level analytics data and
recommend strategy/approach improvements to content, digital
campaigns, targeting, ad copy, etc.---* Improving the usability,
design, content, and conversion of all retail websites* Evaluate
customer research, market conditions and competitor data for high
performing digital marketing campaigns based on the
insightsQualifications* Bachelor's degree or higher* Proven success
managing PPC & social media campaign strategy development,
execution, management, and measurement* Working knowledge of SEO
principles and experience in managing performance* Highly
organized, task and detailed oriented* Ability to analyze and
interpret data effectively* Strong written and oral communications*
Be a student of the digital marketing industry* 3+ years of digital
marketing experience, with a clear history of success in digital
campaign creation & execution* Certifications and/or experience
with paid and organic search and social marketing strategies and &
supporting technology, such as Search Console, Google My Business,
Facebook, as well as the major search engine(s) and products:
Google Analytics, Adwords, GTM, Bing Ads, TrueView, etc.* Strong
understanding of automotive retail specific and general current
online marketing concepts, strategy and best practicesAdditional
InformationAll your information will be kept confidential according
to EEO guidelines.Company DescriptionMarketing and Guest Experience
CenterSonic Automotive is a Fortune 500 company that is
transforming the way people shop for, buy and service their
vehicles. Our talented team work together to ensure we provide an
experience unmatched by our competitors.Our Associates Are Happy To
Work Here Because* We boast the lowest turnover in the industry.*
We provide award winning training (Training Magazine Top 125, and
Brandon Hall Awards).* We are committed to developing and promoting
within the company.* We are technology based - most jobs use IPads
or IPhones that we provide.* Our benefits are extremely competitive
with Medical, dental, vision, HSA, 401k and PTO.* We encourage peer
to peer teamwork and recognition.* Special benefits to purchasing
and leasing a car.* Personal Automotive Concierge Service.If you
want to find out more about the types of jobs we have here, we've
highlighted a few.We're proud of what we're doing here. Come and
join us!
Keywords: Sonic Automotive, Charlotte , Digital Marketing Manager - Charlotte, Executive , Charlotte, North Carolina
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