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Director, Paid Media

Company: Red Ventures LLC
Location: Charlotte
Posted on: November 22, 2020

Job Description:

Charlotte, NCWe are looking for a performance-driven innovator who excels at solving difficult problems to help Red Ventures achieve transformational growth within our Paid Media operations. As a Director on the Digital Labs team, you will be responsible for evolving our Paid Media strategy to help future proof our organization in a fluid & evolving digital landscape. Our team is making significant investments across paid marketing channels to better understand the long-term value add to our portfolio of businesses with a focus on acquisition growth. There are several difficult problems within this scope of work that the Director role will have direct influence over multi-touch attribution and incrementality measurement, audience-led marketing strategies, and cross-channel creative strategies just to name a few. Our interview process is designed to determine the right team placement for our candidates as we are looking for talent across a variety of functions within our team.
What Youll Do:


Work with Digital Labs Leadership to conceptualize a strategic vision for the future of Paid Media at Red Ventures
Own the strategy and implementation of this vision across multiple channels within an RV owned & operated business
Lead cross-RV projects on attribution, audience utilization, and effective consumer journeys; this encompasses surveying the industry for thought leadership, and defining action plans with key stakeholders to test prototype solutions
Have direct P&L ownership over an owned & operated Paid Media account
Lead, develop and manage a team of cross-functional marketers (analysts, creatives, etc) to help you execute your strategic vision

What Were Looking For:

Working experience within Paid Media; strong technical knowledge of at least one media channel (Google or Facebook preferred)
Passionate about innovating in paid media; doesnt accept theories at face value, and enjoys testing to prove effectiveness of tactics.
Experience managing Direct Response & Acquisition-based campaigns
Experience with in-depth analytics & problem solving with the ability to implement a fully-integrated digital marketing strategy
Ability to communicate performance & gain buy-in from senior business stakeholders
Experience leading & managing a diverse team of digital marketers in a driven and fast-paced environment
Experience working in the Google Marketing Platform tech stack.
A personality that wants to have a profound impact on an organization's long-term paid marketing strategy

Who We Are:
Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit .
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact .

PM20 PI125486269

Keywords: Red Ventures LLC, Charlotte , Director, Paid Media, Executive , Charlotte, North Carolina

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