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Digital Media Strategy Consultant

Company: MirrorMate Frames
Location: Charlotte
Posted on: October 13, 2019

Job Description:

The Consultant, who can be located anywhere in the U.S., will be the liaison between MirrorMate and its outsourced paid digital and social marketing teams. We will look to our consultant to1) fully develop the overall marketing and financial strategy, outlining the appropriate digital platforms, tracking ROAS for campaigns and total spend, and identifying areas of opportunity; and 2) direct the spend within and among platforms and the sales funnel to achieve the company's financial and performance goals. Consultant will work directly with CEO, CFO, and Marketing Director at MirrorMate. After initial onboarding, ongoing work is anticipated at 3 to 4 hours per week. Hourly fees are expected to be adequate for the level of experience required.
Responsibilities

  • Develop online marketing strategy comprehensible to SEO, paid and social implementers. Integrate the company's well-understood marketing messages and demographics.
  • Analyze analytics to develop conclusions and recommendations to redirect or augment spend on a weekly or semi-weekly basis. Meet via conference call with digital marketing firm(s).
  • Review campaigns -- number of campaigns, their structure and effectiveness in Google, Facebook, etc.
  • Verify Google Analytics' numbers in comparison to company's financials for reporting accuracy.
  • Help the company structure "skin in the game" fees and review and possibly select new online managers.
    Qualifications
    • In-depth knowledge of Google Analytics, Google Adwords, Facebook, their attribution models and reporting.
    • A minimum of 8 years of experience in digital implementation and high level strategy.
    • Past experience managing digital marketing teams and marketing budgets.
    • Must understand financial concepts. An MBA including financial training is desireable; must have prior experience with responsibility for, or excellent understanding of overall profitability of marketing efforts.

Keywords: MirrorMate Frames, Charlotte , Digital Media Strategy Consultant, Advertising , Charlotte, North Carolina

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