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Vice President of Earned Media

Company: Red Ventures LLC
Location: Charlotte
Posted on: August 17, 2019

Job Description:

Charlotte, NCIgnite is a new business unit within Red Ventures that is tasked with incubating new customer-facing digital businesses and building world class search engine optimization, content marketing and earned media capabilities. As a member of the Ignite leadership team, you'll get the chance to launch and develop brands (along with your digital skill set) with world class thought leaders and executors in digital media, backed with the engineering, creative, and data science support you've always dreamed of. While you will integrate across many marketing channels, the VP of Earned Media will have accountability for building and running Public Relations, E-mail Marketing, Organic Social and Influencer Marketing, Customer Experience, Brand Marketing, Video and Podcast channels. The Role:

  • Lead earned media growth strategy for 20+ digital brands
  • Drive PR strategy and execution to advance key narratives of our brands and engage with top tier media
  • Set and monitor performance metrics, driving constant testing and iteration to optimize for brand engagement and new customer acquisition targets
  • Drive planning to increase engagement, fan base, and drive qualified leads to our digital assets
  • Develop and manage social and earned media editorial content plan that supports brand content strategy, content best practices, and brand marketing objectives
  • Optimize new customer acquisition across all earned channels
  • Explore and identify new acquisition channels for earned growth
  • Manage an internal cross-functional team as well as external partner relationships. What we are looking for:
    • At least 7-10 years of experience in consumer life-cycle management or earned media channels
    • Deep expertise and proficiency in media distribution and channel insights
    • Experience driving strategy and execution in one or more earned media channels
    • Driven, self-starter who can build and deploy strategic planning and execute tactically
    • Strong communicator; someone who can collaborate with multiple key stakeholders
    • Demonstrating a high sense of urgency and ability to work under pressure in a fast-paced environment About Red Ventures: Red Ventures is a multi-billion-dollar portfolio of digital companies that specializes in bringing consumers and brands together. Through bespoke technology, integrated digital commerce and sales, distinguished partnerships, data science, and original content from the companys proprietary brands and marketplaces, Red Ventures provides better end-to-end consumer experiences throughout the buying cycle. Headquartered in the Charlotte metro area, Red Ventures has more than 3,600 employees globally in offices across the US, UK, and Brazil. PM19

Keywords: Red Ventures LLC, Charlotte , Vice President of Earned Media, Advertising , Charlotte, North Carolina

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