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Search Engine Marketing (SEM) Specialist

Company: Beasley Media Group
Location: Charlotte
Posted on: June 15, 2019

Job Description:

Overview of role: The SEM Specialist is responsible for developing client and market search analysis reports as well as managing and optimizing paid search and other pay-per-click advertising campaigns by tracking performance daily, performing continual optimization and developing weekly, monthly and final client reports.--This position will be the lead SEM/PPC point person for multiple markets across Beasley Media Group. Responsibilities:Perform client SEM/PPC analysis reports to help in closing new businessContribute search/PPC elements to proposals and presentations for new client prospectsDevelop strategies with top search engines, developing and testing new keywords, managing Pay-Per-Click campaigns, analyzing click-through data and conducting researchImplement SEM campaigns for new/existing clients via Google AdWords and Bing platformsImplement PPC campaigns for new/existing clients via YouTube and other PPC outletsUnderstand SEM process fundamentals and implement those best practices in daily tasksAdjust and manage PPC campaigns as needed, provide monthly/quarterly/yearly reports to digital account teamsPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesUse and monitor all platforms and ensure ranking, keyword visibility, and crawlability Qualifications:3+ years of work experience in SEM/PPC rolesOutstanding organizational skills, attention to detail and the ability to handle multiple tasks in a fast-paced environmentExcellent verbal and written communication skillsDirect experience in Google AdWords, Microsoft Advertising Platform (formally Bing), TapClicks Reporting Platform, Google Ad Manager, Microsoft Office (Excel, PowerPoint, Outlook)Google AdWords Certification, IAB Certification, Google Analytics Certification, or related certifications preferred Last Date for consideration:--Until filled Beasley Media Group, LLC. is an Equal Opportunity Employer.

Keywords: Beasley Media Group, Charlotte , Search Engine Marketing (SEM) Specialist, Advertising , Charlotte, North Carolina

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