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Digital Ad Operations Analyst - Media

Company: Spectrum
Location: Charlotte
Posted on: May 19, 2019

Job Description:

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

JOB SUMMARY

As a part of the Digital Services team at Spectrum Reach, this position will assist in increasing customer satisfaction and grow revenue. As Digital Analyst, this position is responsible for analyzing data from our online and advanced advertising support sites, providing information and insights regarding system and campaign behavior and trends, and recommending updates to enhance the client experience and operational fulfillment.

MAJOR DUTIES AND RESPONSIBILITIES

* Actively and consistently support all efforts to simplify and enhance the client/customer experience

* Perform analysis, trending and communication of key performance indicators and business initiatives

* Monitor and review reports and records of activities to ensure progress is being accomplished toward specified program/project objectives and recommend changes in methodology as required to attain business and sales objectives

* Proactively communicate with Product and Operational teams as necessary to resolve issues, modify processes, and establish requirements for new workflows related to tech issues

* Make recommendations based on data for process improvement and strategic business decision making

* Work with reporting analysts to design company-wide benchmark reports and interpret results in order to improve overall operations

* Create reports and data driven presentations with impact - identifies trends and occurrences in data and translates findings into various mediums including text, charts, graphs, displays, tables

* Investigate and perform root cause analysis of complex nature; identify and resolve technical issues related to ad server technology and/or ad tag implementations for both clients and internal teams

* Actively participate in cross-team workgroups for new digital product launches providing input supporting operational perspectives; develop materials and provide training for Digital Services fulfillment teams

* Onboard and test new inventory sources from internal and 3rd party sources

* Participate in network/inventory audits to ensure all available inventory is recognized and utilized to the fullest revenue-producing extent.

* Willingness for continued training to serve as digital subject matter expert in various areas which might include Google Analytics, VAST/VPAID ad tags, Salesforce/CRM, Ad Quality & Compliance, Reporting platforms

* Compile Executive level reporting as required

* Work with various ticketing systems and cross-functional departments

* May be required to perform other duties as assigned.

REQUIRED QUALIFICATIONS

* Exceptional verbal and written communications skills

* Ability to analyze key performance indicators/metrics

* Ability to manage multiple projects

* Ability to prioritize and organize effectively

* Ability to make decisions and solve problems while working under pressure

* Ability to maintain confidentiality

* Ability to use personal computer and software applications (i.e. MS Office, Visio, etc.)

* Ability to create ad tags and test campaigns using IP-based ad servers and UIs

* Understanding of online ads and available transaction types (CPM, CPA, RTB, ROI, etc.)

* Knowledge of troubleshooting campaign set-ups, tag generation, and delivery issues

* Knowledge of DoubleClick, FreeWheel MRM, or other relevant ad serving technologies.

* Strong knowledge of digital technologies (ad server logic, redirects, 3rd party tags, pixels, and cookies)

* Experience with ad servers, bid managers, or DSPs

* Familiarity with rich media vendor and web debugging tools

* Proficiency in web data analysis and report creation using Adobe Analytics (Omniture), Google Analytics, etc.

* Knowledge of tagging strategies and requirements

* Knowledge of Data modeling, importing, cleaning and validating data

* Knowledge of general accounting and billing procedures preferred

* Knowledge of cable television and internet products and services preferred

Education, Certification & Licenses
Bachelor's Degree in Business, Statistics, Digital Media or related field, equivalent training, education and experience

Related Work Experience
Experience in data analysis
Experience in Digital Ad Operations

The Spectrum brand is powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.
Charter Communications is an Equal Opportunity Employer - Minority/Female/Veteran/Disability
Charter Communications will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws, including local ordinances.

Keywords: Spectrum, Charlotte , Digital Ad Operations Analyst - Media, Advertising , Charlotte, North Carolina

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