Arity - Product Marketing Intern - Arity

Company: Allstate Insurance
Location: Charlotte
Posted on: September 3, 2024

Job Description:

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.Job DescriptionAs the Product Marketing Consultant Intern, you will own projects spanning from market research, content development, campaign analysis, and sales enablement. You will work with Product, Marketing, Sales, Customer Success, Design, and Research, to understand our customers' challenges and perspectives better. At the end of the internship, you will have influenced product positioning and messaging through your research and insights, while also gaining experience working cross-functionallywith multiple stakeholders.The ideal candidate is a self-starter who's unafraid to ask questions and experiment. This role requires a strategicthinker who is comfortable with ambiguity and can synthesize complex topics into easy-to-understandlanguage for messaging and materials.Job Description

• Conduct market research on target audiences to inform product development and sales strategies
  • Develop new marketing content, leveraging data analyses, research, and feedback from cross-functional teams
    • Partner with Marketing and Design to update sales materials (Sales Collateral, White Papers, Case Studies, etc.) to align with customer insights
      • Support the execution and analysis of ongoing marketing campaigns
        • This job does not have supervisory dutiesJob Qualifications
          • Target Start Date: May/June 2025
            • Entering 3rd year or higher of college undergraduate program
              • Experience conducting research and reporting insights
                • Comfortable with copywriting and creating presentations
                  • Eager to work collaboratively and think flexibly, partnering with product, marketing, design sales, data science, research
                    • Ability to handle and enjoy projects from abstract to specific tasks
                      • Mindset to work with a variety of methodologies and processes, andsuggest improvements to them
                        • Ability to effectively engage and effectivelycommunicate ideas and contributions, both written and verbally
                          • Compensation offered for this role is between $20 and $42 an hour and is based on experience and qualifications.SkillsCustomer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-OrientedJoining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good. You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.Good Hands. Greater Together.Allstate generally does not sponsor individuals for employment-based visas for this position.Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.For jobs in San Francisco, please click "" for information regarding the San Francisco Fair Chance Ordinance.For jobs in Los Angeles, please click "" for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.To view the "EEO is the Law" poster click "". This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance ProgramsTo view the FMLA poster, click "". This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

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