Associate Director, Integrated Media

Company: Union, LLC.
Location: Charlotte
Posted on: May 28, 2023

Job Description:

The Associate Director, Integrated Media, is a team leader for the media department, overseeing all media disciplines inclusive of paid search, programmatic, display & video, paid social, social media, and other media channels. They will manage discipline supervisors as direct reports. This role will be expected to be a strategic lead across all core media client accounts. Primarily responsible for development best practices, processes, and strategies to steer and monitor overall media department success. Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional departments. Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Focused on the growth and development of direct reports. Will have a hand in helping pitch new business and account growth for media specific opportunities.

• Roles & Responsibilities
  • Works collaboratively across departments to develop the strategic frameworks for innovative, omnichannel / integrated media plans
  • Manage senior media team members, providing direction for best practices and growth as managers of their teams
  • Developing internal processes to ensure consistent campaign performance and overseeing documentation for processes
  • Mastery of all campaign management and planning & optimization functional responsibilities
  • Responsible for the client's media performance that delivers against client's goals and KPIs
  • Contribute to the development of forward thinking strategies and campaigns
  • Act as a omnichannel lead on core client media accounts, driving overarching cross-channel media strategy
  • Responsible for giving direction to the media partners, platforms, and internal resources as it pertains to the client work
  • Confident and articulate presentation of strategies, media plans, and ideas to internal and external stakeholders
  • Act as a Media SME and support new business and account growth Qualifications:
    • Deep knowledge of digital media strategy and channels including paid search, paid social, programmatic, display and video, retail media, etc.
    • Proficiency within Social Platforms (Facebook/Instagram, TikTok, Twitter, Pinterest, Snapchat, LinkedIn)
    • Proficiency within DSPs to run Video & Display (Google's DV360, Amazon AAP, etc.)
    • Proficiency in Google Marketing Platform
    • Proficient user of digital ads trafficking tools (DCM, etc.)
    • Proficient user of Microsoft Office suite, especially Excel and PowerPoint
    • Digital media strategy and plan development
    • Ability to work collaboratively with cross-departmental teams
    • 7-9+ years experience within digital media agency and/or in-house digital media role
    • Leader that wants to have a profound impact on an organization's long term media strategy
    • Manager that can create a positive working environment and fosters a collaborative team approach

Keywords: Union, LLC., Charlotte , Associate Director, Integrated Media, Advertising , Charlotte, North Carolina