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Lead, Digital Marketing

Company: Humana
Location: Charlotte
Posted on: May 28, 2023

Job Description:

The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.
The Engagement Marketing Lead plans and recommends engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns. Provides thought and change partners to lead line of business and cohort transformations, and engagement improvement that puts the needs of the member at the center of all business functions, coordinated and pervasive throughout the enterprise. Finds the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.
Required Qualifications

  • 5 or more years of marketing/product management experience

  • 2 or more years of project leadership experience

  • Prior experience managing vendors/external advertising and media agencies.

  • Design cognitive applications in all communication types.

  • 3+ years of experience with digital marketing; primarily trigger-based communications

  • Bachelor's degree or equivalent combination of education and experience

  • Proven track record in leading Marketing Technology initiatives with a large cross functional team

  • Business-to-business and business-to-consumer marketing experience.

  • Candidates should appreciate need for consistency with Humana's brand and value propositions.

  • Experience leading Marketing budget management for projects, initiatives, and campaigns

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

    Preferred Qualifications

    • Salesforce certification

    • Agile methodology experience

    • Healthcare, financial services, or insurance experience a plus

      Additional Information:
      At Humana, our values are caring, curious, and committed. The HR Associate Experience Product Team seeks to care for our fellow associates (Humana's employees) so they are fully supported with easy and delightful HR services as they provide care to Humana's customers and patients. We are committed to Humana's goals for sustainable and impactful growth. And our specific strength is curiosity --seeking to learn our way into surprising solutions inspired by our customers themselves.
      This is a remote position
      Scheduled Weekly Hours
      Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

Keywords: Humana, Charlotte , Lead, Digital Marketing, Advertising , Charlotte, North Carolina

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