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Digital Marketing Specialist

Company: Burr & Forman
Location: Charlotte
Posted on: May 27, 2023

Job Description:

Burr & Forman LLP, an Am Law 200 firm with over 350 attorneys, seeks qualified candidates for their Digital Marketing Specialist position in Charlotte, NC; Greenville, SC; Jacksonville, FL; or Tampa, FL. This hybrid role reports to the firm's Director of Marketing. We offer a full range of benefits including medical, dental and vision insurance, life and disability insurance, 401(k), profit sharing, and generous paid time off.
The Digital Marketing Specialist supports the firm's growing need to connect with clients, prospects, and talent on its various digital channels. This position guides the firm in leveraging social media (with an emphasis on LinkedIn), email marketing, and the firm's website to increase brand awareness, generate new business opportunities, and deepen client engagement.

  • Collaborate with internal and external partners to develop image, audio (podcast), and video content for use across digital channels.

  • Oversee the content creation process, provide content creators with SEO recommendations, and work with the Marketing Assistant to publish content to the website and via email.

  • Develop integrated digital marketing campaigns that drive engagement in the form of increased online conversation and traffic to the firm's website.

  • With a pulse on emerging trends, test and optimize new content and campaign ideas that generate increased brand reach.

  • Develop and implement targeted paid media campaigns (e.g., Google, LinkedIn) that increase awareness and engagement among key audiences.

  • Identify new opportunities for digital activation that support business development and lead generation.

  • Collaboratively manage the firm's social media program with the Marketing Assistant. Plan content, monitor conversations, and manage digital communities.

  • Develop and maintain a social media content calendar as well as content that adheres to brand standards and editorial and content guidelines.

  • Serve as a social media advisor to attorneys. Provide content recommendations - from profile updates to post ideas - that enhance their digital presence.

  • Identify emerging conversation trends and potential reputation management issues that may impact the firm and/or attorneys.

  • Work with the marketing team to oversee all phases of event marketing, including promoting event registration, live-tweeting events, and using recap videos and/or event summaries to continue conversation post-event.

  • Measure results across the full range of digital vehicles to drive growth and make recommendations based on results.

  • Conduct competitive intelligence to monitor the use of social and digital media.

  • Perform other duties as assigned.


    • Bachelor's Degree in marketing or communications preferred. Work experience in lieu of a degree will be considered.

    • 5+ years of applicable marketing or agency experience. Prior law firm marketing experience or professional services industry experience preferred.

    • Knowledge and experience of digital marketing and content development best practices to drive innovation in these areas.

    • Detail oriented, analytical, and adaptable.

    • Ability to manage multiple projects, balance competing priorities, and work efficiently under the pressure of meeting multiple deadlines with frequent interruptions.

    • Ability to write clear and compelling content appropriate for digital platforms.

    • Experience using publishing, reporting, and listening tools similar to Sprout Social, HootSuite, Google Analytics, Siteimprove, etc.

    • Familiar with web CMS platforms to create and publish website content.

    • Experience with managing and executing email campaigns.

    • Comfortable implementing paid media campaigns on Google, LinkedIn, Twitter, Facebook, and/or Instagram.

    • Familiar with podcast or video production process, including recording and editing.

      Burr & Forman is an equal opportunity employer and is committed to recruiting, hiring, developing, and promoting lawyers and staff without regard to age, race, color, religion, sex, national origin, military and protected veteran status, sexual orientation, gender identity or expression, transgender status, sex stereotyping, or disability.
      See Burr & Forman's Diversity Statement & Equal Employment Opportunity Policy. (
      Burr & Forman is committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process because of a medical condition or disability, please contact our Employment Administrator at (205) 458-5490 and let us know the nature of your request.
      Know Your Rights (
      Family and Medical Leave Act
      Employee Polygraph Protection Act (
      We are committed to our clients, our colleagues, and our communities. We work hard to deliver exceptional results. It's not just hard work, knowledge and experience that are integral to the quality and delivery of our legal services. It's also a diverse, creative, and forward thinking approach that enables us to achieve results. We're recognized as a "Best Place to Work" and "Healthiest Employer." Many of our attorneys and staff have been with the firm for 25+ years. We think this is a reflection of our commitment to professional development, competitive salaries and a fantastic suite of benefits.

Keywords: Burr & Forman, Charlotte , Digital Marketing Specialist, Advertising , Charlotte, North Carolina

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