Digital Marketing Manager
Company: Grubb Properties
Location: Charlotte
Posted on: March 20, 2023
Job Description:
Position Summary: Grubb Properties (www.grubbproperties.com), a
60-year old U.S.-based real estate development and management
business, is seeking a talented, curious and motivated Digital
Marketing Manager / Senior Manager to oversee and manage our
digital channels and be the 'expert voice' on how we evolve our web
and digital strategy. This position will manage, build, and
implement the overall digital marketing strategy with input from
the team and external partners. They will manage the digital
experience, increasing relevant visitor traffic and capturing and
analyzing data on channel performance The digital manager will
develop, execute, analyze and optimize demand and lead generation
programs via our digital platforms and be a key team member with
high visibility. Primary to success will be passion for all things
digital and the experience they can create with all our audiences.
Responsibilities: Website / Digital Platforms
- Manage external partners on website updates (Drupal CMS),
maintenance, SEO, site builds and navigation
- Track user engagement and recommend strategies and updates to
keep the platform fresh, including adding functionality and tools
to improve user experience and results
- Manage SEO with external partner to ensure capture of qualified
leads
- Manage, track and report on digital marketing channel
performance through ROI, attribution, and conversion reporting
- Partner with team on development of marketing campaigns and
build digital assets including landing pages, forms, email
templates in HubSpot, and automation workflows
- Research and monitor competitors' digital marketing activity to
ensure we are differentiated and keeping pace
- Research new trends and attend training and conferences to stay
up to date on digital marketing technology and toolsMarketing and
relationship management
- Manage and report on marketing automation platform HubSpot,
including landing pages, email marketing, reporting/dashboard
structure, automation, audience segmentation form/lead generation,
CRM integration, and more. Lead Generation
- Conceptualize, create, and execute digital aspects of
multifaceted campaigns on both owned and earned channels focused on
lead generation and customer growth, including fostering Marketing
Qualified Leads into the active sales pipeline
- Manage and create email marketing campaign assets, strategies,
and reporting to optimize views, asset downloads, and responses to
'call to action' requests
- Contribute to the robust data analytics model to track campaign
and channel success
- Continuously improve campaigns and operational activities by
leveraging industry best practices and new techniques and keeping
an eye on competitor advancesKnowledge/Critical Skills:To perform
this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
- Bachelor's Degree in related discipline preferred
- Five to seven years of digital marketing/sales experience
- Mandatory experience with HubSpot or similar, desired
experience with Drupal, [EE1]
- 2+ years in data analytics and performance reporting
- Digital experience in building/managing lead generation
marketing campaigns, nurture programs, pipeline facilitation and
ultimate prospect conversion
- Proven experience working with digital tools and analytics
packages such as Google analytics, email marketing platforms,
marketing automation, user segmentation, CRM tools and SEO
expertise
- Skilled in MS Office suite
- Exceptional verbal, written communications skills
- Ability to collaborate, work with speed and across
functions
- Ability to successfully prioritize and manage multiple projects
simultaneously
- Knowledge in survey programs a plus
- Experience managing external vendors a plus, and in particular
offshore vendors
- Results oriented, driven to succeed Physical
Demands/Environmental Factors:The physical demands described here
are representative of those that must be met by an employee to
successfully perform the essential functions of this job. The work
environment characteristics described here are representative of
those an employee encounters while performing the essential
functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
functions.
- Works under moderate supervision
- Combination of working remotely and in the office setting of
our Charlotte HQCritical features of this job are described under
the previous headings. They may be subject to change at any time
due to reasonable accommodation or other reasons. This job
description does not list all the duties of the job. You may be
asked by supervisors to perform other non-essential assignments and
duties. You will be evaluated in part based upon your performance
of the tasks listed in this job description. MANAGEMENT HAS THE
RIGHT TO REVISE THIS JOB DESCRIPTION AT ANY TIME. THE JOB
DESCRIPTION IS NOT A CONTRACT FOR EMPLOYMENT, AND EITHER YOU OR THE
EMPLOYER MAY TERMINATE EMPLOYMENT AT ANY TIME, FOR ANY REASON, WITH
OR WITHOUT NOTICE.
Keywords: Grubb Properties, Charlotte , Digital Marketing Manager, Advertising , Charlotte, North Carolina
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