Marketing Manager, East Region, Community & State - Remote

Company: UnitedHealth Group
Location: Charlotte
Posted on: March 19, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)


UnitedHealthcare is division of UnitedHealth Group (UHG), a leading US health insurer offering a variety of plans and services to group and individual customers nationwide. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry.


You can be a part of the national marketing team responsible for creating and delivering marketing strategies for Medicaid plans across the country. Marketing managers work directly with their assigned regional partners to help them reach member acquisition and retention goals. Strategies include collaborative plan development, direct marketing, media campaigns, multicultural marketing, as well as field marketing strategies and materials.


Marketing managers develop a knowledge of the business model supporting Medicaid growth as well as all initiatives taking place nationally. They collaborate with local health plan partners and Medicaid growth team to recommend and implement state-approved strategies for each specific market. They support growth goals by designing and implementing call-to-action campaigns that are relevant to members/prospects and offer a measurable return on investment.


You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.


Primary Responsibilities:

• 
  
• Develop local marketing strategies and work with vendors to execute on those strategies in collaboration with growth leadership. Understand state marketing compliance guidelines for individual Medicaid markets and apply them in every campaign
  
• Maintain collaborative relationships with regional Health Plan and growth partners
  
• Gain an understanding of the product, the community and the business plan for each of your assigned markets
  
• Develop and apply marketing that employs messaging and media channels that are effective in a diverse member market. Collaborate to apply best practices for multicultural marketing
  
• Provide reporting and understanding around local campaigns to national and plan leadership
  
• Have a basic understanding of the overall financial model and the specific marketing budget for each plan
  
• Help to promote best practices for national strategies in each of the plans you represent
  
• Manage the set-up and the delivery of field marketing materials; this includes updates for brand and for benefit/product changes each year
  
• There may be up to 10% travel associated with this position. Travel would be to assigned markets to support member events, community engagement and product kick-offs
  
  
  
  You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
  Required Qualifications:
  
  
  • 
    
  • Undergraduate degree or equivalent work experience
    
  • 5+ years of marketing experience
    
  • Direct to consumer marketing experience
    
  • Intermediate or higher level of proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
    
    
    
    Preferred Qualifications:
    
    
    • 
      
    • Health care industry experience
      
    • Experience managing agency partner relationship
      
    • Customer / account management experience
      
      
      
      Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)
      
      
      California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
      
      
      ---All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
      
      
      At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
      
      
      
      
      
      Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
      
      
      UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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