Digital Marketing Specialist
Company: Solve IMG
Location: Charlotte
Posted on: March 20, 2023
Job Description:
Solve Industrial Motion Group is a global manufacturer of
bearings and power transmission parts. Solve's brand portfolio
includes P.T. International, IPTCI Bearings, TRITAN Bearings & PT
Components, Masterdrive, LMS Bearings, and SST Bearing Corporation
and represents more than 100,000 products available from nine
locations nationwide. Our unmatched dedication to quality materials
and manufacturing processes, rigorous quality control, and
end-to-end support and service have helped us grow to become a
trusted supplier to high-performance industries worldwide. Our team
members are knowledgeable "go-to" resources for power transmission
products, support, and advice that keeps our customers' businesses
moving forward.POSITION DESCRIPTION: - Reporting to the SVP of
Marketing, the Digital Marketing Specialist will work with the
Director of Digital Marketing to implement and execute our demand
generation and eCommerce initiatives. - This position will monitor,
maintain and update content on all Solve and Solve brand websites,
social media pages, and third-party sites. - The ideal candidate
will be detail-oriented and have strong communication and
analytical skills. - RESPONSIBILITIES:
- Create, maintain, and optimize on-site content for maximum
visibility and ranking in the major search engines; this includes
page copy and content, site structure, as well as page layout, and
navigation considerations
- Work closely with the creative and marketing team to develop
demand-generation campaigns, including paid search, drip campaigns,
landing pages, email templates, workflows, calls-to-action, webinar
schedules, and website copy across all channels
- -
- Develop inbound link strategies to drive traffic from relevant
trade sites and directories
- Manage user acceptance testing for new website features and new
product brand websites.
- Execute and report on demand-generation campaigns in a range of
B2B & B2C channels including Email, SEA, Social Media, Webinars,
Events, etc.
- Implement marketing lead management processes, creating a
pipeline of qualified web leads to sales teams, and reviewing and
reporting on the number and quality of leads
- Creates and maintains social media and demand generation
campaign calendarsQUALIFICATIONS:
Bachelor's degree in marketing,
business, or a related discipline2+ years of marketing using
digital platforms, preferably Optimizely, Sitecore, or
AdobeExperience using CRM or Marketing Automation
platformsExperience with LinkedIn Campaign Manager and Google
AdsPREFERRED QUALIFICATIONS:
Experience with Google
AnalyticsExperience with Product Information Management (PIM)
systemsOUR EMPLOYEE VALUE PROPOSITION:
Market competitive benefits package,
including company-sponsored health coverage, life insurance, 401(k)
plan with company match, paid parental leave, and paid time offWork
in a collaborative environment with passionate and innovative
teammatesSolve is proud to be an Equal Opportunity Employer and
prohibits discrimination or harassment of any kind. All qualified
applicants will receive consideration for employment without regard
to race, color, creed, religion, sex, pregnancy, national origin,
ancestry, citizenship status, age, marital or partnership status,
sexual orientation, gender identity or expression, disability,
genetic predisposition, veteran or military status, status as a
victim of domestic violence, a sex offense or stalking, or any
other class or status in accordance with applicable federal, state,
and local laws.Powered by JazzHR
Keywords: Solve IMG, Charlotte , Digital Marketing Specialist, Advertising , Charlotte, North Carolina
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