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Digital Marketing Specialist

Company: Solve IMG
Location: Charlotte
Posted on: March 20, 2023

Job Description:

Solve Industrial Motion Group is a global manufacturer of bearings and power transmission parts. Solve's brand portfolio includes P.T. International, IPTCI Bearings, TRITAN Bearings & PT Components, Masterdrive, LMS Bearings, and SST Bearing Corporation and represents more than 100,000 products available from nine locations nationwide. Our unmatched dedication to quality materials and manufacturing processes, rigorous quality control, and end-to-end support and service have helped us grow to become a trusted supplier to high-performance industries worldwide. Our team members are knowledgeable "go-to" resources for power transmission products, support, and advice that keeps our customers' businesses moving forward.POSITION DESCRIPTION: - Reporting to the SVP of Marketing, the Digital Marketing Specialist will work with the Director of Digital Marketing to implement and execute our demand generation and eCommerce initiatives. - This position will monitor, maintain and update content on all Solve and Solve brand websites, social media pages, and third-party sites. - The ideal candidate will be detail-oriented and have strong communication and analytical skills. - RESPONSIBILITIES:

  • Create, maintain, and optimize on-site content for maximum visibility and ranking in the major search engines; this includes page copy and content, site structure, as well as page layout, and navigation considerations
  • Work closely with the creative and marketing team to develop demand-generation campaigns, including paid search, drip campaigns, landing pages, email templates, workflows, calls-to-action, webinar schedules, and website copy across all channels
    • -
    • Develop inbound link strategies to drive traffic from relevant trade sites and directories
    • Manage user acceptance testing for new website features and new product brand websites.
    • Execute and report on demand-generation campaigns in a range of B2B & B2C channels including Email, SEA, Social Media, Webinars, Events, etc.
    • Implement marketing lead management processes, creating a pipeline of qualified web leads to sales teams, and reviewing and reporting on the number and quality of leads
    • Creates and maintains social media and demand generation campaign calendarsQUALIFICATIONS:
      Bachelor's degree in marketing, business, or a related discipline2+ years of marketing using digital platforms, preferably Optimizely, Sitecore, or AdobeExperience using CRM or Marketing Automation platformsExperience with LinkedIn Campaign Manager and Google AdsPREFERRED QUALIFICATIONS:
      Experience with Google AnalyticsExperience with Product Information Management (PIM) systemsOUR EMPLOYEE VALUE PROPOSITION:
      Market competitive benefits package, including company-sponsored health coverage, life insurance, 401(k) plan with company match, paid parental leave, and paid time offWork in a collaborative environment with passionate and innovative teammatesSolve is proud to be an Equal Opportunity Employer and prohibits discrimination or harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state, and local laws.Powered by JazzHR

Keywords: Solve IMG, Charlotte , Digital Marketing Specialist, Advertising , Charlotte, North Carolina

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