Product Manager - Fostemsavir Marketing ViiV

Company: GSK
Location: Denver
Posted on: September 24, 2022

Job Description:

*AS AN EMPLOYEE OF VIIV HEALTHCARE, YOU ARE ALSO A GSK EMPLOYEE RECEIVING 100% OF THEIR ROBUST TOTAL REWARDS AND BENEFITS*

Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Key Responsibilities

• Lead key HCP-focused brand marketing launch activities and tactics for Fostemsavir
• Work with Global Commercial and contribute to development of HCP unbranded/branded campaign and materials to support awareness of unmet need
• Partner with Medical in implementation of speaker strategy, training and implementation of novel peer-to-peer education approaches Understand complex trends in the US marketplace (e.g., through analysis and market research), to effectively lead the development, approval and deployment of US HCP marketing materials for launch
• Manage projects through the Copy Approval System Consistently establish detailed timelines and manage projects to those timelines
• Active management of agency partners; evaluate and set project budgets, work with agency/finance to ensure progressing according to budget
• Foster strong, collaborative relationships with internal cross-functional teams, especially multi-channel marketing, and external partners to align objectives across multiple groups and influence outcomes
• Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
• Foster open communication among team members, network and build alliances collaboratively
• Build consensus by involving others in decisions that impact them; handle controversial issues proactively and responsibly
• Play key role in interacting with sales force, including contributing to development of launch meeting, training and effective roll-out of materials
  Why you?
  
  Basic Qualifications:
  
  We are looking for professionals with these required skills to achieve our goals:
  
  • Bachelor's Degree in Business, Marketing or related discipline
  • 5+ years pharmaceutical experience to include Marketing and/or related Commercial roles
  • Project management experience
    
    Preferred qualifications
    
    If you have the following characteristics, it would be a plus::
    
    • Graduate Degree level (e.g., MBA) or equivalent experience
    • Experience organizing, leading, motivating matrix teams and agencies
    • Experience commercializing specialty products in the US i.e. biologics, infusible/injectables, specialty pharmacy and/or buy and bill acquisition, etc
    • Experience working on a product launch
    • Experience with prescription brand marketing principles across channels, including sales force delivered, websites, digital marketing and/or other non-personal advertising to HCPs
    • Experience to utilize customer insights to drive marketing decisions
    • Experience in marketing promotions, market research, strategy, tactics and resource allocation; including track record of developing HCP marketing materials/programs that deliver against strategy
    • Experience in Brand Management and Copy Approval processes
    • Understanding of HCP, payer and environmental/policy issues and trends that may influence decision-making
      
      Why ViiV?
      
      At ViiV Healthcare, we work for people living with HIV and the communities that support them. We are guided by our values of Respect, Integrity, Transparency and the Patient-Focus in everything we do.
      
      NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
      
      LI-GSK
      
      LI-ViiV
      
      If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
      
      ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
      
      At ViiV, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve.
      
      ViiV has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.
      
      Important notice to Employment businesses/ Agencies
      
      ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
      
      Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.

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