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iQmetrix - Senior Growth Marketing Manager

Company: iQmetrix
Location: Charlotte
Posted on: September 24, 2022

Job Description:

What We Do:

iQmetrix's intelligent retail management software is designed to power sales of connected devices. Our best-in-class software is built around enabling retailers to deliver a buy-anywhere strategy for a consistent customer experience-in-store, online, and anywhere else. iQmetrix's retail management solutions powered $15.5BN in sales last year, and are used by 425,000 retail professionals across 1,200-plus clients. We are a privately held software-as-a-service (SaaS) company with offices across Canada and the US. Learn more at

How We Do It:

We are on a self-management journey. As we work to move away from the restrictions of hierarchy, teams are building collaborative peer-based networks where there are no bosses. Decisions are meant to be distributed to the people who are best able to make the decisions which means more freedom for individuals to contribute at their highest levels. We are purpose-driven, helping individuals connect to the meaning in their day-to-day work. Additionally, we are currently on the road to building a diverse and inclusive environment. Working at iQmetrix means always looking at ways to be better.

Team Description:

The focus of our team is to generate awareness, engagement, and demand of iQmetrix products and services to drive new customers, expand existing accounts, and ultimately, increase revenue. Our team plays a critical role in expanding iQmetrix into new and exciting markets.

Job Summary:

As the Senior Growth Marketing Manager, you will develop and lead the overall marketing strategies to create a predictable pipeline and drive revenue growth for the organization. You will use your wide-ranging skills to expand the reach of the iQmetrix brand, products and services.

If you're up for the challenge of pushing iQmetrix forward to be the number-one enabler of personal connected devices globally, this is the role for you!


* Leading the development, execution, and optimization of lead generation, nurture, and acquisition campaigns and programs for enterprise and carrier accounts through multiple channels
* Positioning iQmetrix as a thought leader and expert in the telecom industry through content, events, business reviews, and other channels
* Employing Accounted based marketing (ABM) strategies in campaigns and programs targeted at enterprise business decision-makers, influencers, and buying committees
* Collaborating with Sales Owners on outreach and follow-up communications ensuring that workflows between sales and marketing roles are streamlined and efficient, and efforts are engaging and effective, to drive pipeline across customer sales activities
* Working closely with content and other stakeholders, thought leaders, influencers, and partners to source or create impactful content for campaigns
* Partnering with stakeholders in sales and marketing, define, establish, and evolve ABM workflows and provide data and ongoing insight into target account engagement to drive relevance and timely actions and execution
* Working closely with Revenue Operations, measure and report performance of all marketing campaigns/channels and assess against goals
* Developing deep expertise of the telecom industry, including trends, pain points, strategies, etc., brand and messaging, targeted audience personas and the customer journey, and share insights with cross-functional teams


* 5+ years in marketing experience, preferably in B2B/ SaaS/ Demand generation
* A customer-centric mindset focused on solving prospect's problems
* Experience launching account-based marketing plans
* Strong ability to capably manage multiple projects with competing priorities, delegate when needed, and communicate upwardly as appropriate
* Experience with marketing automation tools, CRM software, and running tests
* Knowledge of demand generation metrics with the ability to adapt strategies based on data
* Experience in marketing to enterprise prospects and customers an asset
* Knowledge of the telecom industry an asset

What is an iQer?

An iQer is a term, used daily across all iQmetrix locations, is someone who works for iQmetrix. Sounds simple, but there's more to being an iQer than meets the eye!

If you're an iQer, you approach problems with humility and an open mind. You're a go-getter who doesn't wait around to be told what do to. Whether it's on your own or with a team, you aren't afraid to try new things, fail, succeed, and improve along the way. Your team, the company, and the well-being of others come before your personal agenda-you're an ally to your colleagues and the community.

The world changes fast and, as an iQer, you're ready to adapt. You recognize diversity in the world, listen to others, and consider all perspectives.

Want to Join the Team?

If you're interested in a career with iQmetrix, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are a hybrid work environment, remote and in-office for all employees in an office city.

You can view our privacy policy at

Keywords: iQmetrix, Charlotte , iQmetrix - Senior Growth Marketing Manager, Advertising , Charlotte, North Carolina

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