Email Marketing Director
Company: Hey Frankie
Location: Charlotte
Posted on: August 7, 2022
Job Description:
Hey Frankie, an e-commerce marketing agency (that loves to
win!), is looking for an energetic and well-organized Email
Marketing Director to join the team.
This position is charged with leading all things email marketing
and the right candidate must be extremely familiar with Klaviyo and
strategies that drive success.
Essential Functions:
- Develop strategies and tactics that help exceed client's
goals.
- Stay ahead of trends to keep clients on the forefront of email
marketing.
- Build and manage email automation to achieve client goals and
ensure end-to-end tracking and proper measurement.
- Establish testing best practices as well as the implementation
and review process.
- Oversee direct reports to provide guidance and strategic
advice.
- Ensure deadlines are met and that email campaigns are properly
approved and scheduled in advance.
- Utilize Klaviyo to help clients drive at least 30% of revenue
from email marketing. -Requirements:
- Hands-on experience with enterprise CRM and email marketing
tools such as Klaviyo, Adobe Campaign, Hubspot, Exact Target, or
others.
- Track record of creating and deploying test experiments that
are aimed at increasing revenue.
- Knowledge of marketing automation strategy including previous
experience building decision trees and customer journey mapping for
acquisition -and retention efforts.
- Understanding of list segmentation and constant curiosity for
how segmentation can be improved.
- Multi-tasking is your best friend and you're great at
collaborating with others.
- Excellent team and project management skills.
- Very strong verbal and written skills to create and present
information both internally and externally.
Hey Frankie is based out of Charlotte, NC, and is open to remote
candidates.
Secret code: 9876
Keywords: Hey Frankie, Charlotte , Email Marketing Director, Advertising , Charlotte, North Carolina
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