Email Marketing Director

Company: Hey Frankie
Location: Charlotte
Posted on: August 7, 2022

Job Description:

Hey Frankie, an e-commerce marketing agency (that loves to win!), is looking for an energetic and well-organized Email Marketing Director to join the team.
This position is charged with leading all things email marketing and the right candidate must be extremely familiar with Klaviyo and strategies that drive success.
Essential Functions:

• Develop strategies and tactics that help exceed client's goals.
• Stay ahead of trends to keep clients on the forefront of email marketing.
• Build and manage email automation to achieve client goals and ensure end-to-end tracking and proper measurement.
• Establish testing best practices as well as the implementation and review process.
• Oversee direct reports to provide guidance and strategic advice.
• Ensure deadlines are met and that email campaigns are properly approved and scheduled in advance.
• Utilize Klaviyo to help clients drive at least 30% of revenue from email marketing. -Requirements:
  
  • Hands-on experience with enterprise CRM and email marketing tools such as Klaviyo, Adobe Campaign, Hubspot, Exact Target, or others.
  • Track record of creating and deploying test experiments that are aimed at increasing revenue.
  • Knowledge of marketing automation strategy including previous experience building decision trees and customer journey mapping for acquisition -and retention efforts.
  • Understanding of list segmentation and constant curiosity for how segmentation can be improved.
  • Multi-tasking is your best friend and you're great at collaborating with others.
  • Excellent team and project management skills.
  • Very strong verbal and written skills to create and present information both internally and externally.
    Hey Frankie is based out of Charlotte, NC, and is open to remote candidates.
    Secret code: 9876

Keywords: Hey Frankie, Charlotte , Email Marketing Director, Advertising , Charlotte, North Carolina