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Senior Integrated Media Planner

Company: Jobot
Location: Charlotte
Posted on: August 7, 2022

Job Description:

A full service award winning advertising agency is looking to add a Senior Integrated Media Planner to their ever growing media team!!

This Jobot Job is hosted by Julie Massey

Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.

Salary $80,000 - $110,000 per year

A Bit About Us

A full service award winning advertising agency is looking to add a Senior Integrated Media Planner to their ever growing media team!! With a complete range of in-house services, our work isn't just more efficient. It's better performing, too. We offer four essential functions - insights, client engagement, connections and creative - that provide a continuous flow of ideas, engage audiences, drive brand experiences and deliver real results.

Why join us?

AMAZING benefits including

11 paid holidays

Medical, dental, and vision benefits

401K match


Great PTO policy!

Job Details

With limited oversight, the Senior Integrated Media Planner (SIMP) is accountable for research, development, presentation and execution of client media plans. The SIMP is also responsible for collaborating with and leading (when applicable) a team of paid channel specialists to plan and oversee execution of media programs, monitor media buys and direct optimization recommendations as appropriate.

Key responsibilities include leading the creation of innovative paid media strategies to meet and exceed client business objectives; presenting media plans and providing plan maintenance oversight, including the recommendation of objectives, strategies and campaign updates; analyzing metrics for campaign effectiveness; and leading the sharing of data and insights among relevant teams.

The SIMP will work closely with the Integrated Media Strategy Group Director, the Integrated Media Strategy team, the Performance Media and Investments team, the Insights team and the Analytics and Measurement team in all functions of the job - being a positive bridge across the agency and an active champion for the discipline.


Partner with the Integrated Media Strategy Group Director to set the strategic tone for account assignments

Possess and maintain an expert-level understanding of paid media strategy and planning across all platforms and channels

Lead the preparation, development, execution and stewardship of media plans for specific clients while supporting the team and ensuring plans are executed in line with Wray Ward processes and standards

Develop strategically sound, technically correct and accurate media plans

Lead reporting analysis to derive key insights and implications from campaign performance data

Be the key client touch point for media strategy on assigned client accounts

Maintain effective relationships with clients and internal teams

Analyze opportunities and sponsorships and make sound recommendations

Build strong, positive relationships with media reps


5+ years of paid media planning experience

Bachelor's degree

Strong understanding of all paid media channels including but not limited to social, search, display, video, audio, out-of-home, terrestrial radio, TV, and print

Strong understanding of full funnel media objectives

Familiar with relevant measurement methodologies such as different attribution models and how to coordinate and setup a 3rd-party ad effectiveness study

Familiar with how to navigate business intelligence tools such as Google Data Studio, Datorama, or Tableau

3+ years experience with media planning tools such as MRI-Simmons, Comscore, Strata, MediaOcean, Nielsen, Kantar

Experience with eCommerce a plus

Experience within communications planning a plus

Advanced computer skills (Google Suite - Drive, Slides, Sheets, Docs)

Proven Leadership Skills And Management Experience

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

Keywords: Jobot, Charlotte , Senior Integrated Media Planner, Advertising , Charlotte, North Carolina

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