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Marketing Associate (onsite preferred, remote possible)

Company: BIOPAC Systems, Inc.
Location: Charlotte
Posted on: August 7, 2022

Job Description:

SummaryAs a member of a small team, the marketing associate will be responsible for the creation of BIOPAC marketing programs to support lead generation and company growth goals. The marketing associate will be involved in all areas of the marketing mix and will follow data-driven marketing, and lead generation and nurturing best practices.
Responsibilities include coordination, development and execution of all aspects of email campaigns, event organization and logistics, social media campaigns, and development of other promotions and advertising. The marketing associate will evaluate the performance of all campaigns by understanding and reporting on campaign metrics and KPIs for optimization purposes. -
This position will also involve website management, developing and writing marketing content for BIOPAC. This will include emails, blog posts, social posts, exhibitor information, and other campaign assets. -The associate will create sales support materials and will coordinate our webinar program. The marketing associate will also learn about and understand the market, the competitors and will generate new ideas for how to increase market share and better represent BIOPAC in the market.
Essential Duties and Responsibilities

  • Develop all aspects of email campaigns: campaign strategy, creative assets, copy writing, HTML templates, list and database management, campaign execution and reporting.
  • Coordinate offline and online events.
  • Work with sales and marketing leadership to book trade shows, organize collateral, reserve equipment, prepare shipment to/from tradeshow, promote event to contacts, update leads lists to database, execute follow up campaigns and report on success of event.
  • Work with marketing leadership to develop webinars: set up, promotion, list development, database updates and reporting.
  • Develop promotional materials: adverts, flyers, catalogs, etc.
  • Develop marketing content to drive demand and generate leads.
  • Optimize website content including video, images, and page content. -
  • Update the web site to support events and other promotions.
  • Support global distributor network with regular communications and updates on products, pricing and events.
  • Manage and update marketing contacts in databases (CRM and Marketing Automation) and develop and maintain lists to feed lead generation campaigns.
    Requirements:
    • BA/BS with 1 - 3 years' experience in email marketing, digital marketing, events, marketing communications, or writing.
    • Excellent communication skills, both written and oral.
    • Organized and detail oriented with excellent project management skills. Be able to effectively manage different types of projects and multiple deadlines.
    • Produce high-quality, accurate work while managing a large number of projects.
    • Self-motived and efficient with proactive approach to getting things done.
    • Work with a cross-functional team to produce results in timely manner.
    • Technical knowledge and computer skills for the following software programs: Microsoft Office, Marketing Automation, Email Marketing, Social Media, Adobe PhotoShop, Publisher/InDesign, HTML and a number of other programs.
    • Understand complex technology and databases, including but not limited to Marketing Automation (MA) and Customer Relationship Management (CRM) tools.
    • Be able to work with large, complex lists and databases in Excel and other programs. Segment lists and provide A/B testing strategies for campaigns.
    • Be able to analyze campaign performance and publish regular reports to team with insights on how to optimize.
      Additional Requirements: -
      • Be on-site in Goleta office once COVID19 is over.
      • Lift and carry BIOPAC marketing materials including catalogs, manuals, display booths, posters, and other print materials.
      • Lift and carry BIOPAC products -up to 25 lbs of weight for tradeshows and conferences.

Keywords: BIOPAC Systems, Inc., Charlotte , Marketing Associate (onsite preferred, remote possible), Advertising , Charlotte, North Carolina

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