Senior Manager, Performance & Brand Paid Media
Company: Deloitte
Location: Charlotte
Posted on: June 25, 2022
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Job Description:
Position Summary
In today's world, customers expect companies to know who they are
and what they want. Customers want to have products, services, or
experiences that best suit their needs delivered to them seamlessly
across physical and digital channels. Customers are human first:
driven by dynamic wants, needs, and desires. The ability for brands
to make personal, meaningful connections on a human level has never
been greater and the Experience Management team at Deloitte Digital
delivers on those experiences in a way that allows companies to own
the customer journey end-to-end.
We help companies connect key data sources to understand what
matters most to people; connect to advanced technologies like AI
and machine learning to sense and respond to those needs at scale;
and connect their systems to unlock insights, create collaboration
and drive acquisition, engagement, and loyalty. Most importantly,
we empower companies to connect with customers in personal,
meaningful ways that respect them as people, not just
customers.
The Experience Management team at Deloitte Digital gives companies
the ability to build and leverage the connections - between people,
systems, data, and technologies - so they can deliver personalized,
contextual experiences to customers at scale. We are seeking to
transform the way brands interact with their customers and elevate
the human experience. Do you have data in your DNA? Join our
growing team in supporting our clients' ability to communicate the
right message to the right customers at the right time.
The Work You'll Do
Deloitte Consulting is looking for an exceptional digital marketer
with a strategic mindset who has a strong track record of managing
teams, client relationships and online/offline media strategy and
activation. This role leads large teams in delivering
industry-leading services in key areas including media, consumer
and channel insights, creative, effective media strategy and
planning, buying and activation, analytics and measurement and
account stewardship.
The ideal candidate should be an expert in digital integrated
marketing and activation across all digital channels inclusive but
not limited to programmatic, paid social, paid search, CTV,
Influencer, and a thought leader on emerging channels. Ideal
candidate will have experience in managing above the line media and
be able to manage across a full omni channel approach. They will
ensure media strategy and performance ladders up to client's
overall business goals and objectives, continually striving to meet
and exceed client marketing goals. They will ensure best practices
are developed and implemented across all areas. He/she will oversee
the professional growth of the team.
Essential Functions:
The Team
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering
marketing and growth objectives aligned with our clients' brand
values for measurable business growth. We do this by creating
content, communications, and experiences that engage and inspire
their customers to act. We implement and operate the technology
platforms that enable personalized content, commerce, and marketing
user-centric experiences. In doing so, we transform our clients'
marketing and engagement operations into modern, data-driven,
creatively focused organizations. Our team brings deep experience
in creative and digital marketing capabilities, many from our
Digital Studios.
We serve our clients through the following types of work:
Required Qualifications
Preferred Qualifications
AMC2021
XMAMC2022
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Keywords: Deloitte, Charlotte , Senior Manager, Performance & Brand Paid Media, Advertising , Charlotte, North Carolina
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