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Lifecycle Marketing Manager - Remote

Company: Medable, Inc
Location: Charlotte
Posted on: June 25, 2022

Job Description:

Company DescriptionMedable's mission is to get effective therapies to patients faster. We provide an end-to-end, cloud-based platform with a flexible suite of tools that allows patients, healthcare providers, clinical research organizations and pharmaceutical sponsors to work together as a team in clinical trials. Our solutions enable more efficient clinical research, more effective healthcare delivery, and more accurate precision and predictive medicine. Our target audiences are patients, providers, principal investigators, and innovators who work in healthcare and life sciences.Our vision is to accelerate the path to human discovery and medical cures. We are passionate about driving innovation and empowering consumers. We are proactive, collaborative, self-motivated learners, committed, bold and tenacious. We are dedicated to making this world a healthier place.Job DescriptionMedable is looking for a Lifecycle Marketing Manager to help drive lead velocity and quality in the pre-sales pipeline using email as a primary channel. The ideal candidate should have previous B2B marketing experience using marketing automation tools and deep experience using email to drive a colorful experience for prospects. You are adept at building nurture campaigns and using marketing technology to drive conversations with the sales team. In addition, you are data-driven by nature and use data to inform and test all of your assumptions.What you'll do:

  • Support Lifecycle Marketing through the use of our CRM and marketing automation tools with the goal of driving engagement and MQL > SQL conversion through email.
  • Create and deploy email campaigns by gathering assets, testing and scheduling campaign sends.
  • Explore opportunities to drive other omnichannel lifecycle initiatives.
  • Build lists and segments using CRM attributes, engagement data, and third party enrichment.
  • Take ideas to execution. Create briefs for key email marketing initiatives and drive projects forward with stakeholders.
  • Identify Marketing tools that will help the business achieve its key goals, and work with marketing operations to get them approved and implemented.
  • Explore opportunities to test email subject lines, static and dynamic content, send times, send rates/intervals, etc. based on a variety of audience attributes including industry, location and engagement
  • Generate reports highlighting the efficacy of various campaigns and tests
  • Make recommendations to improve email performance and cross channel funnel movement based on prospect engagement and conversionQualificationsMust haves:
    • 4-7 years of working experience in email and marketing automation tools, or a combination of education and experience
    • Data driven marketer - you love digging into the numbers and you are adept at driving initiatives to meet clearly defined goals.
    • Highly organized - you are not only organized yourself, but you bring organization to all projects and meetings that you are a part of.
    • Demonstrated analytical skills using Excel, Google Sheets to aggregate data, generate reports, identify trends and make recommendations.
    • Ability to work cross functionally with teams in marketing and operations to ensure alignment between demand generation and operational capacityPreferred skills:
      • HubSpot, Marketo and HTML experience
      • Ability to build reports, dashboards and campaigns in Salesforce
      • Experience implementing lifecycle channels such as Sales outreach tools, SMS, direct mail
      • Experience working with Sales teamsAdditional InformationMedable, Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.U.S. employees and contractors, and International workers with travel to the U.S. must have a willingness and ability to provide proof of completed COVID-19 vaccination prior to start date. All strongly held beliefs, religious, medical, and other legally recognized exemptions regarding vaccination status will be considered.

Keywords: Medable, Inc, Charlotte , Lifecycle Marketing Manager - Remote, Advertising , Charlotte, North Carolina

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